Senior Marketing Manager Digital Channels (all genders)

Job Posting: Senior Marketing Manager Digital Channels (all genders)

Location:

• Köln adesso SE Apply Now

Summary:

• Employment Type: Full-time
• Contract Type: Permanent
• Qualification Level: Business administrators, specialists, buyers (technical college level) B - Business administrators, etc.

Desired Skills & Knowledge:

• SEA
• Paid Social
• Budget Management
• English
• Marketing Strategy
• Optimization
• Performance Marketing
• Programming Languages (related to marketing automation)
• Automation
• German
• Responsible Work Ethic
• Teamwork
• Communication Skills
• Appreciation

Our Benefits:

• Home Office (Hybrid)

Job Description:

We are a top IT company focused on optimizing our clients' core business processes. By smartly applying customized IT solutions, we help our clients get the most out of their business and current technologies. Our success is driven by our people! You bring ideas, technical expertise, and technologies together. Together, we program (your) future at adesso.

YOUR ROLE:

• Oversee Paid Marketing Strategy: Plan and manage all paid activities across relevant digital channels with clear growth objectives.
• Holistic Campaign Management: Conceptualize, test, and optimize campaigns in Paid Search, Paid Social, and Programmatic Advertising.
• Data-Driven Decisions: Analyze performance data, derive concrete actions, and continuously improve results.
• Budget and KPI Management: Plan budgets, monitor key performance indicators, and report transparently on results and learnings.
• Expand Tracking and Automation: Implement and continuously develop tracking, bidding strategies, and automation tools.
• Marketing Sparring Partner: Collaborate closely with Brand, Content, Analytics, and Business Lines to strengthen our paid strategy.

YOUR PROFILE:

• Performance Marketing Experience: Several years of experience in online performance marketing, either agency or corporate side.
• Paid and Tracking Expertise: Proficient in SEA, Paid Social, tracking, attribution, and conversion optimization.
• Analytical Strength: Confident in handling data, dashboards, and KPIs to make clear decisions.
• Budget Responsibility: Experience managing significant marketing budgets responsibly and transparently.
• Tech Savvy: Interest in geodata processing and LLM-based applications, with a practical approach to testing new methods.
• Strong Communication Skills: Communicate effectively in German and English, both written and spoken, and work in a structured manner.

Our Promise: You will feel comfortable with us! Collegial, familiar, and on equal footing – we live exchange, team spirit, and respectful interaction. Diversity and different perspectives are valued just as much as you as a person. This, and much more, represents our unique sense of togetherness – we call it: adessi.

Our culture and collaboration are characterized by mutual appreciation, recognition, and support. This connects us across hierarchies – including in the home office. We have once again achieved 1st place in the "Germany's Best Employers in ITK" competition! Our extensive training offerings and a transparent career ladder model for everyone ensure that your development doesn't stand still. Because growing together and being an enabler of opportunities is programmed into our DNA.

Apply Now

Profile Details:

Technical Requirements:

• Budgeting, Conversion Rate Optimization, Dashboards, Large Language Models, Marketing, Performance Marketing, Search Engine Marketing

Personal Skills:

• Analytical Thinking, Decision Making, Communication, Teamwork

Language Skills:

• German, English

Work Experience:

• Professional Experience

Application:

Apply Now

Industry:

ICT

Employer:

adesso SE

Address:

adesso SE 07980 Berga-Wünschendorf

Remote Model: Hybrid Country Code: de