Brand Manager (Europe)

About Us

The Role

This role requires the candidate to be based in Germany.

Key Responsibilities

• Brand Guardianship:
  • Ensure consistency in brand messaging, visual identity, and brand voice across all channels and marketing materials - ensuring alignment with brand guidelines.
  • Develop template materials for B2C partners and trade marketing.
  • Oversee the creation of brand assets, including videography and photography.
• Brand Strategy Support:
  • Support in executing brand strategies aligned with the company's overall objectives.
  • Constantly reflect on the brand's positioning, value proposition, and target audience (learning and refining where needed).
  • Be the 'voice of the consumer' in the process, ensuring we design solutions to meet their needs.
  • Engage with and manage consumer insight available, including brand tracking & social listening data - to learn more about their needs and wants, test assumptions and support the Marketing Director in turning it into insights to help shape brand activity.
  • Support in conducting market research (when needed) to identify consumer trends, competitive landscapes, and opportunities for brand differentiation.
• Marketing and Advertising:
  • Lead on identifying and executing relevant brand partnerships in Germany, that can benefit the brand on a global level.
  • Plan and execute key partnerships with wellness businesses (e.g., yoga studios & gyms) as well as female networks & communities.
  • Own the podcast media plan and budget, developing scripts and evaluating performance.
  • Manage the production and delivery of assets for paid advertising, especially digital.
  • Represent the brand at events across Germany, helping to sample products and expand our network within our target group.
  • Execute and implement marketing campaigns to increase brand awareness and drive customer acquisition.
  • Manage advertising initiatives across various channels as the brand grows, including digital, print, outdoor, and TV/AV.
  • Evaluate campaign performance and build out the brand reporting function, setting clear objectives and KPIs and sharing insights for continuous improvement.
  • The initial focus of this role will be the German market, with scope to take on other territories in the future.
• Project & Team Management:
  • Manage multiple projects seamlessly and have a meticulous attention to detail.
  • Work closely with the wider brand, shopper/trade marketing, and commercial teams to ensure seamless, end-to-end integration across all channels & productive working relationships.
• Budget Management:
  • Support in managing the brand's marketing budget, ensuring efficient allocation of resources and maximum return on investment.

Who You Are

• Proven experience in brand marketing, ideally within the wellness industry, with D2C consumer brand(s) and but open to agency side brand building experience.
• Strong project management skills with a track record of delivering multi-channel campaigns.
• Ability to seek out and develop new opportunities for brand building, using existing networks and consumer insight available.
• Creative thinker with experience in developing and executing bold marketing communications.
• Excellent stakeholder management skills, with the ability to collaborate cross-functionally.
• Passion for consumer insights and data-driven decision-making.
• Have a number of commercially successful and highly regarded creative campaigns and NPD launches under your belt.
• A good understanding of key brand metrics and an ability to interpret data and ask the right questions.

You are also:

• Hungry: Ambitious, driven with a growth mindset, always seeking ways to learn, develop and be better.
• Humble: No ego, collaborative team player, always acts with integrity and clear sense of accountability, aligned with our B-Corp values.
• High Performing: Effective. Efficient, with a solid work ethic. Always operates with self-awareness that enables them to consistently push for exceptional results---while maintaining resilience, balance, and self-care.
• Hustle: Entrepreneurial. Innovative, fast-paced, great communicator. Always adept at solving problems and navigating dynamic, ever-changing situations.

Why Join Us

An important note on our ways of working... As a fast-paced scale-up, we've found that spending time together in person is hugely beneficial to the way we're needing to communicate, collaborate and drive the business forward. We've worked hard to make our office (a beautiful old mill situated in East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.

Additional Information

• Location Requirement: This role must be based in Germany.
• Salary Currency: EUR
• Remote Work Model: N/A (This typically implies an on-site role. Note the company's main office is in East Sussex, UK, with expectations of full-time office presence for new joiners there. Candidates for this Germany-based role should clarify local working arrangements.)
• Benefits: Specific company benefits are not detailed in this posting.
• Salary Range: Minimum and maximum salary figures are not provided.