Senior Performance App Marketing Manager

What You'll Do

• Lead and optimize acquisition efforts across key performance marketing channels — from strategic planning and daily operations to testing, analysis, and reporting.
• Manage and grow performance across various channels (channel to be confirmed based on the individual's skill set but may include UAC, Google Ads and ASA (Apple Search Ads), and Paid Search) through hands-on campaign management, experimentation, and continuous optimization.
• Collaborate with cross-functional teams, including Data, Creative, and Engineering, to scale acquisition efforts, improve ROI, and ensure seamless campaign execution.
• Set up and manage tracking infrastructure with MMPs (e.g., Adjust), working closely with developers to ensure accurate attribution and measurement.
• Analyze performance data to uncover growth opportunities, translate insights into actionable strategies, and guide budget allocation.
• Track and benchmark key KPIs such as CPM, CPC, CPI, Cost per Sign-up, ROAS, and LTV across platforms and geographies.

What We're Looking For

• Senior experience in performance marketing, with hands-on expertise in at least two major channels (e.g., Meta, Native Channels, UAC, Google Ads and ASA (Apple Search Ads), Paid Search).
• Proven experience optimizing for key metrics across the funnel, including in-app actions, subscription funnels, and both upper and lower funnel performance.
• Strong analytical mindset — comfortable working with large datasets and interpreting user behavior through data. A curiosity and data-driven mindset are essential.
• Knowledge of MMPs and a strong interest in attribution modeling.
• Experience with subscription-based B2C apps.

Benefits

• 30 PTO days + Wellbeing days + Learning days
• Flexible approach to work, including from abroad
• Monthly transport allowance
• One-time work from home office set up budget
• Employee Stock Option Plan
• Professional development fund
• Family planning & parental leave, plus support for parents returning to work
• Wellness initiatives and an Employee Assistance Program

Apply Now

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalised folks tend to only apply when they check every box. If you think you have what it takes, even if you don't meet every single point on the job description, please still get in touch. We'd love to review your application and see if you could be a great fit.