Digital Marketing Manager - German speaking (all genders) | ClimateTech

Intro

Carbmee empowers organizations worldwide to systematically measure, manage, and reduce their carbon footprint. Backed by a recent €20M Series A funding from top VCs, we are one of the fastest-growing companies in European tech with offices in Berlin and Munich - proud to be at the forefront of climate innovation. Our platform leverages AI with millions of transactional data points to help enterprise customers tackle their most complex emissions challenges - far beyond compliance.

Your mission - Be the driving force behind Carbmee's digital presence and performance. Shape and execute strategies that amplify our brand, generate leads, and engage customers through innovative and data-driven digital marketing.

Your role -

Your tasks

Performance & Search Marketing

• Own and manage all paid performance marketing activities across Google Ads and LinkedIn Ads to drive measurable business results
• Develop, execute, and continuously optimize paid search strategies, Ads and Landingpages with a focus on maximizing ROI and lead generation
• Stay on top of trends and AI-powered tools to refine and enhance campaign performance

SEO & Website Optimization

• Lead on-page and off-page SEO initiatives to improve organic visibility and rankings
• Optimize website structure and content to drive traffic and conversions
• Leverage AI tools to streamline keyword research, content optimization, and performance analysis

Social Media Marketing

• Develop and execute both paid and organic social media strategies, primarily on LinkedIn, to increase brand awareness and engagement
• Build and manage employee advocacy programs to amplify the brand message through internal champions
• Create compelling content (text, visuals, video) independently or with external partners

Content & Campaign Management

• Plan, develop, and manage engaging digital marketing content in both English and German
• Collaborate with freelancers and agencies to scale content creation, including blog articles, thought leadership, whitepapers, visuals, and video
• Manage visual content using tools like Canva, and coordinate with external partners for advanced creative production
• Monitor performance metrics across all channels and develop actionable insights for continuous improvement

Your profile

• 3-5 years of hands-on experience in digital marketing, ideally in a B2B SaaS or technology-driven environment
• Excellent command of both English and German (C2 or native-equivalent level) is required for this role
• Strong creative instincts with the ability to develop, execute, and measure impactful marketing campaigns - independently and in collaboration with freelancers and agencies
• Eager to explore and integrate AI tools into your workflow for campaign optimization and content generation
• Proven track record in managing paid performance campaigns and SEO projects
• Experience with Prismic CMS and Salesforce CRM is a strong plus
• Data-driven mindset with strong analytical skills and a passion for optimization

Benefits

• Unique & Powerful Mission - Join a fast-growing and ambitious tech company that is shaping the future of carbon management and fighting climate change
• Health & Wellbeing - Urban Sports Club subscription to stay healthy & fit, plus 1:1 coaching sessions with Nilohealth for mental well-being
• Flexibility & Work-Life Balance - Flexible hybrid or fully remote working culture. We have lovely, accessible offices in Berlin-Mitte and central Munich
• Team Culture -- Our values - Transparency, Humility, and Accountability - create a supportive environment where work can be both meaningful and fun
• Connection & Networking - Summer Offsite, Winter Party, and regular team events provide ample opportunities to connect and collaborate across the company
• Trust & Transparency - We host monthly All-Hands Meetings, weekly newsletters and Founders Q&As to keep everyone informed about company goals and progress