Senior Product Marketing Manager (f/m/x)

As our first dedicated Product Marketing Manager, you will play a pivotal role in shaping how we bring our products to market.

🛠️ What You'll Do

• Develop and refine doinstruct's product positioning and value propositions for different customer segments.
• Create compelling narratives and content that resonate with buyers and users, informed by customer research and competitive insight.
• Ensure consistency in messaging across all channels and teams.
• Create and execute go-to-market plans for new features and major releases.
• Collaborate across Product, Sales, Customer Success, and Marketing to ensure launches are timely, consistent, and effective.
• Drive internal alignment on roadmap visibility and storytelling.
• Build and maintain a toolkit of sales and customer-facing materials: one-pagers, pitch decks, competitive battle cards, FAQs, and more.
• Partner with Sales and Customer Success to refine messaging based on real-world conversations.
• Serve as the go-to for competitive insights and objection handling.
• Stay on top of customer needs, industry trends, and competitor moves.
• Conduct win/loss interviews and gather voice-of-customer insights to improve positioning.
• Use insights to inform product development and marketing strategies.

👤 Who You Are

• 5 years of experience in product marketing, preferably in a B2B SaaS or product-led growth environment.
• Proven success crafting positioning and go-to-market strategies that drove awareness, engagement, and revenue.
• Skilled at translating technical concepts into clear, compelling messaging.
• Comfortable working cross-functionally in a fast-paced, remote environment.
• Strong writing and communication skills: You are able to craft everything from a compelling pitch deck to crisp internal briefs - ideally in German & English.

💡 Why join doinstruct

• Real Impact: Your work will directly shape how customers experience and understand our platform.
• Autonomy & Ownership: We trust you to drive strategy and execution.
• Remote-first team: Work from anywhere, with regular meetups to stay connected.
• Supportive culture: We're kind, driven, and low on ego---and we believe great work happens in great teams.
• Growth-oriented: Backed by top investors, with a fast-growing customer base and an ambitious product roadmap.

Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

Benefits: MinSalary: MaxSalary: SalaryCurrency: EUR Remote Model: Remote