About embelly
embelly is a Berlin-based health startup focused on gut health. We offer holistic and scientifically based help and support, consisting of home health tests, herbal preparations, alternative therapy approaches, and health advice.
Gut health has strong voices -- from influencers, doctors, and those affected. At embelly, you will build an influencer marketing that does more than just reach: you will work with classic creators as well as medical experts to truly help people with irritable bowel syndrome & co. You will manage budgets, scale campaigns, and take our creator collaborations to the next level -- with a clear performance focus, plenty of creative freedom, and a mission that matters.
Responsibilities
- You will be responsible for the complete Influencer Booking Process -- from scouting and negotiation to performance analysis.
- You will independently manage monthly budgets (starting from approx. €20,000) and scale them up manifold during peak sales phases.
- You will bring structure to existing growth -- and ensure that we scale even faster and more effectively in influencer marketing.
- You will plan and implement large-scale, sales-driven influencer brand activations on Instagram, TikTok, & co.
- You will optimize campaigns based on relevant KPIs such as ROAS, Reach, Conversion, AOV.
- You will track and report the results -- and derive clear recommendations for action for budget allocation from them.
- You will continuously test new creators, channels, and formats to constantly improve our results.
Qualifications
- 2 years of experience in performance-oriented influencer marketing, ideally in the D2C, health, and/or supplement sector.
- Demonstrable experience in the independent management of campaigns (25 bookings per month) and in managing budgets starting from €20,000.
- Highly structured, data-driven, and with an eye for detail -- you love analyzing ROAS and finding efficiency potentials.
- You feel comfortable in dynamic, fast-paced environments and enjoy working in a goal- and results-oriented manner.
- Hands-on and self-responsible -- you bring projects to completion without needing lengthy approval loops.
- Passion for social media and health topics -- you know who and what is trending before the briefing call starts.
- German at a native level and proficient in English.
- Bonus: A personal or professional connection to the topics of gut health and irritable bowel syndrome.
Benefits
- Meaningful Task: We help people with real ailments -- with products that work.
- Clear Bonus Model: You benefit from a transparent bonus structure linked to influencer budget and campaign performance (especially ROAS).
- Exciting Challenges: Strategic, data-driven, and in a sensitive, rapidly growing market.
- Visibility & Responsibility: You are responsible for a central growth channel and can directly see the impact of your work.
- Freedom & Design: You contribute your ideas, test new approaches, and actively shape embelly's influencer marketing.
- Learning Curve & Exchange: Close collaboration with experts from marketing, medicine, and product.
- You Lead the Entire Process: Outreach, negotiation, campaign implementation, reporting -- everything is in your hands.
- Flexible Working Hours & Remote Option.
- Team Vibes & Dog-friendly Office 🐶.
Application Process
We look forward to an informal application with your CV (or LinkedIn profile). Please also answer in 3-6 sentences:
- What interests you about this specific challenge?
- What were your biggest successes in influencer marketing so far?
- Why are you a good fit for embelly?
Process Steps
- Initial Interview (Video or Phone)
- Second Interview (On-site or Remote)
We look forward to hearing from you!
