Performance Marketing Manager (SEO/SEA)
About this job
We are FME Frachtmanagement Europa GmbH --
a fast-growing B2B freight forwarder with €44 million in revenue, 3,000 customers, and 80 employees.
Our business thrives on shippers with regular transport volumes,
daily rates / spot transports, and clearly measurable performance.
We understand marketing not as a creative discipline, but as an economic lever for volume and profit.
This role is NOT a social media position
Please read carefully:
❌ Instagram / TikTok / Reels
❌ Community management
❌ Branding or image campaigns
Likes, reach, or followers are not KPIs for us. If your focus is there, this position is not a fit.
Responsibilities
You will be responsible for digital demand generation for our B2B business.
Core Focus (clearly prioritized):
- SEO (service & industry pages, technical aspects, search intent)
- Google Ads / SEA (Search) with a focus on spot & daily rates
- Potentially LinkedIn Ads / Meta Ads
- Lead quality over lead quantity
- Close integration with telesales & sales
You will independently manage a significant performance marketing budget, including a Google Ads budget in the mid four-figure range per month, clearly linked to KPIs such as lead quality, CPL, and volume potential.
Closing is handled by sales -- your role is to ensure that the right inquiries are generated.
What you will specifically implement
SEO
- Technical optimization of our website
- Development and enhancement of service and industry landing pages
- Keyword strategies aligned with real shipper search intents
- No content spam, no blog for its own sake
SEA / Google Ads
- Conception, management, and optimization of search campaigns
- Clear service clusters (e.g., part/full loads, special transports)
- Clean conversion tracking
- Management based on lead quality, CPL, and cost-effectiveness
Qualifications
- Very good understanding of SEO & Google Ads (Search)
- Experience in B2B lead marketing
- KPI and funnel thinking (CPL, lead quality, volume potential)
- Willingness to take responsibility for results
- Clear, structured way of working
What we don't care about
- Social media trends
- Design awards
- Buzzwords without business relevance
- "Brand love" without revenue impact
Benefits
- A space to build systems rather than manage campaigns
- Full-time 37.5 hours / part-time with 30/35 hours also possible
- Short decision-making paths
- Clear goals for the first 90-180 days
- You will experience an exciting and responsible role with us in permanent employment
- We jointly provide for your pension: with our BAV: company pension plan with a 20% subsidy
- Clear goals instead of micromanagement
- A key role with direct influence on revenue & growth
- A functioning sales and telesales setup
- You will receive appreciation & recognition from your supervisors and colleagues
- at least 30 days of vacation (more vacation days based on company tenure)
- no weekend or shift work
- no ordered overtime, and if any occurs, time off in lieu is granted (digital time tracking)
- Employee referral bonus: €1000 per referral
- €50 gift voucher for your birthday
- the best working atmosphere with a startup-like mentality (we are no longer a startup / on the market for > 10 years, €44 million revenue in 2025)
- very modern offices with air conditioning, predominantly height-adjustable desks, fast laptops
- free fruit and drinks of your choice (water, coffee, tea, soda, cola)
- Company events (lunches, foosball tournaments, BBQs, training, summer party, Christmas party)
- Top rating on Kununu
- Package reception in the office for your online orders
- Home office possible after the probationary period (3 days office / 2 days home office)
Please no classic cover letter.
Instead, briefly answer:
- What marketing measure would you consciously not use for a B2B freight forwarder -- and why?
- How do you recognize a high-quality B2B lead?
NO AGENCIES PLEASE
APPLICANTS ONLY with residence in Germany-Thuringia or intent to move to the region within 2-3 months.
