Performance Marketing Manager (SEO/SEA) in Hof

About FME Frachtmanagement Europa GmbH

We are FME Frachtmanagement Europa GmbH -- a rapidly growing B2B freight forwarder with €44 million in revenue, 3,000 customers, and 80 employees.

Our business thrives on shippers with regular transport volumes, daily rates / spot transports, and clearly measurable performance.

We understand marketing not as a creative discipline, but as an economic lever for volume and gross profit.

This Role is NOT a Social Media Position

Please read carefully:

❌ Instagram / TikTok / Reels ❌ Community Management ❌ Branding or Image Campaigns

Likes, reach, or followers are not KPIs for us. If your focus lies there, this position is not a fit.

Responsibilities

You will be responsible for digital demand generation for our B2B business.

Core Focus (clearly prioritized):

• SEO (Service & Industry Pages, Technical, Search Intent)
• Google Ads / SEA (Search) with a focus on spot & daily rates
• Potentially LinkedIn Ads / Meta Ads
• Lead Quality over Lead Quantity
• Close integration with Telesales & Sales

You will independently manage a significant performance marketing budget, including a Google Ads budget in the mid-four-figure range per month, clearly linked to KPIs such as lead quality, CPL, and volume potential.

Closing is handled by sales -- you ensure that the right inquiries are generated.

What You Will Implement Specifically

SEO

• Technical optimization of our website
• Development and enhancement of service and industry landing pages
• Keyword strategies aligned with real shipper search intents
• No content spam, no blog for its own sake

SEA / Google Ads

• Conception, management, and optimization of search campaigns
• Clear service clusters (e.g., partial/full loads, special transports)
• Clean conversion tracking
• Management based on lead quality, CPL, and cost-effectiveness

Qualifications

• Very good understanding of SEO & Google Ads (Search)
• Experience in B2B Lead Marketing
• KPI and funnel thinking (CPL, lead quality, volume potential)
• Willingness to take responsibility for results
• Clear, structured way of working

What We Don't Care About

• Social media trends
• Design awards
• Buzzwords without business relevance
• "Brand love" without revenue impact

Benefits

• A space to build systems rather than manage campaigns
• Full-time 37.5 hours / Part-time with 30/35 hours also possible
• Short decision-making paths
• Clear goals for the first 90-180 days
• You will experience an exciting and responsible role with us in permanent employment
• We jointly provide for your pension: with our BAV: company pension plan with a 20% subsidy
• Clear goals instead of micromanagement
• A key role with direct influence on revenue & growth
• A functioning sales and telesales setup
• You will receive appreciation & recognition from your superiors and colleagues
• Minimum 30 days of vacation (more vacation days based on company tenure)
• No weekend or shift work
• No ordered overtime, and if any arises, compensatory time off is given (digital time tracking)
• Employee referral bonus: €1000 per referral
• €50 voucher for your birthday
• The best working atmosphere with a startup-like mentality (we are no longer a startup / on the market for > 10 years, €44 million revenue in 2025)
• Very modern offices with air conditioning, predominantly height-adjustable desks, fast laptops
• Free fruit and drinks according to your wishes (water, coffee, tea, soda, cola)
• Joint events (lunches, foosball tournaments, BBQs, training, summer party, Christmas party)
• Top rating on Kununu
• Package reception in the office for your online orders
• Home office possible after the probationary period (3 days office / 2 days home office)

Please no classic cover letter.

Instead, briefly answer:

1. What marketing measure would you consciously not use for a B2B freight forwarder -- and why?
2. How do you recognize a qualitatively good B2B lead?

NO AGENCIES PLEASE

APPLICANTS ONLY with residence within 100km of 95032 Hof or intention to move to the region within 2-4 months.