Lead Product Marketing (all gender)

Lead Product Marketing (all gender)

Category: Marketing, PR, & Communications Location: Berlin, Berlin, Germany

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

JOB DESCRIPTION

The role

As the Product Marketing Lead, Strategy & Innovation, you will be a key Individual Contributor shaping the future of our physical and digital product experience across multiple international markets. You will drive high-impact initiatives across Packaging, Product Branding, and strategic physical and digital product innovations.

In this role, you'll define the product strategies needed to solve real consumer pain points, and you'll own complex, cross-functional projects that push our offering forward. You'll have the autonomy to influence how our products show up in the world---ensuring they are compelling, customer-centric, and aligned with our global growth ambitions.

What you'll do

Product Branding

• Global PMM Lead: Serve as the global PMM point of contact for all Packaging initiatives, owning Product Branding across packaging, private label experiences, outer box design, and in-box moments.
• Design & Insights: Turn insights, research, and testing into world-class packaging design, naming, and claims that drive customer clarity and conversion.
• Governance & Playbooks: Build global guardrails, best practices, and playbooks that ensure consistent, high-quality execution of packaging, claims, and product co-branding.

Go-to-Market (GTM) for Product Innovation

• Lead GTM Strategy: Architect and lead go-to-market strategies for new physical and digital product innovations, subscription features, and multi-market launches.
• Private Label Strategy: Partner with Product and Creative teams to define the positioning, visual identity, and communication strategy for today's and tomorrow's Private Label products.

Messaging & Claims Optimization

• Narrative Ownership: Act as the messaging expert, turning brand strategy into sharp product narratives and actionable packaging briefs.
• Claims Leadership: Champion product-led claim development across packaging and marketing to ensure they are both compliant and compelling.
• Consumer Relevance: Work with Consumer Insights and cross-functional partners to convert product attributes into meaningful, market-ready proof points for multi-market campaigns

What you'll bring

• PMM Expertise: 8 years in Product Marketing or related functions within fast-paced, high-growth or tech-driven environments.
• GTM & Messaging Mastery: Proven track record developing impactful narratives and go-to-market strategies across diverse customer segments.
• Product & Packaging Acumen: Experience in packaging innovation, design systems, or FMCG claim requirements is a strong advantage.
• Brand Insight: Strong brand strategy competence with the ability to tie brand positioning to demand-driving product tactics.
• Execution Excellence: A project leader who thrives in complexity, delivering high-quality output under tight timelines.
• Cross-Functional Fluency: Demonstrated success partnering with Tech, Product, Creative, Legal, and Consumer Insights teams to connect product innovation with customer value.
• Data-Driven Mindset: Skilled at leveraging insights and analytics to optimize product marketing strategy and execution.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90 nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge? Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers' homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company's commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

• Europe: EUaccommodations@hellofresh.com.
• APAC: APACaccommodations@hellofresh.com
• United States: USCandidateAccommodations@hellofresh.com
• Canada: CAaccommodations@hellofresh.com

Follow our journey @InsideHelloFresh

At HelloFresh, we love to share what's going on behind the scenes! From office dogs and team activities, to fun videos and more. Keep in touch with our day to day in our social media channels and follow us @InsideHelloFresh for a behind the scenes look into the life of HelloFresh.

See you there! HelloFresh Follow us on LinkedIn @InsideHelloFresh Follow us on Instagram Inside HelloFresh Follow us on YouTube @InsideHelloFresh Follow us on TikTok

And don't forget to join our HelloCommunity

We know what it's like to be passionate about your career. So we've created a community where you can learn more about us and how you can grow your career. We'll invite you to events, share even more career opportunities, and give you hacks for continuous professional growth.

Why work with us?

Make an Impact

You want to make a difference. We change the way people eat---forever.

People & Culture

You want to be part of a team. We're a smart and collaborative community.

Learn & Grow

You want to learn and grow. We're evolving an industry, and learning together as we grow.

Inclusion

You're hungry. We're HelloFresh---and everyone is welcome at our table.

Data is King

You want to produce real results, fast. We use data and consumer insight, not gut-feeling, help us prioritise and deliver.

Dynamic & Change-Oriented

You're looking for a change. We thrive on it.

Discover more about the HelloFresh Group

Culture at HelloFresh No matter what neighborhood we happen to call home, HelloFresh employees all share the same values. Check out what some of those values are, and explore our global community.

Careers & Culture Blog

Come back often to learn about what we're up to. You'll get to know our employees and hear about our company's recent accomplishments.

HelloTech

Ever wondered how all of our operations are coordinated and how we ensure that we always keep our supply chain efficient? Explore the tech side of life at HelloFresh