Company & Role Overview
KODRA is the inventor of the bedpan washer and a leading manufacturer of thermal disinfectors for dirty utility rooms in hospitals and care facilities. With our modular systems (easyclean, multiclean, VH-series) and over 90 years of experience, we stand for "Made in Germany -- Simple. Clean". We are growing strongly in the DACH region and preparing for expansion into the EU and the Middle East.
Responsibilities
Strategy & Management
- Development and implementation of a clear marketing strategy along the sales funnel (TOFU--MOFU--BOFU)
- Planning of an annual content plan and derivation of quarterly goals
- Market and competitor observation
Lead Generation & Performance Marketing
- Building and optimizing SEO clusters for bedpan washers, hygiene, and thermal disinfection
- Planning and management of Google Ads, LinkedIn campaigns, and remarketing
- Responsibility for tracking infrastructure (GA4, Tag Manager, UTM, Call-Tracking)
- Maintenance and expansion of our MedicalExpo presence
Website & Content
- Further development of the website as a central lead funnel (product finder, structured product pages, downloads, references)
- Creation of SEO texts, case studies, white papers, videos, landing pages, webinars
- Ensuring consistent brand communication (DE/EN, possibly FR/IT)
Sales Enablement
- Development of battle cards, offer templates, one-pagers, and ROI calculators
- Support of the agent network with regional landing pages and marketing materials
- Standardization of lead routing and qualification processes
Market Expansion & PR
- Participation in go-to-market strategies for AT/CH/EU/ME
- Localizations, partner marketing, campaign management
- Trade fair planning (e.g., Medica), trade articles, webinars
Qualifications
Professional
- Completed studies in Marketing, Communications, Business Administration, or comparable education
- ≥3 years of experience in B2B marketing, ideally medical technology / industrial goods
- Demonstrable experience with performance marketing (SEO, SEA, LinkedIn), funnel optimization, and lead nurturing
- CRM and tracking experience (e.g., GA4, Tag Manager)
- CMS knowledge (WordPress), experience with MedicalExpo or similar platforms
- Fluent German and very good English, further languages (FR/IT) are an advantage
Personal / Methodological
- Data and KPI-driven, structured way of working (EOS-compatible)
- Strategic thinking, hands-on in implementation
- Ability to interface between sales, technology, and external agencies
- Self-reliant, communicative, resilient
Benefits
Creative Freedom
- You will help build the marketing at KODRA practically from scratch.
Clear Structures
- Focus, responsibilities, measurable goals.
Innovative Products
- In a growing market (hygiene, digitalization, healthcare).
Flat Hierarchies
- Direct access to management.
Flexible working hours & partial remote work. Company fitness via eGym Wellpass, modern office equipment.
You have the opportunity to actively lead a traditional company with modern management methods into the future and to significantly shape our growth. We look forward to your application! The salary range for this position is EUR 40,000 per year. This is a hybrid remote model.
