Creative Strategist - Remote (GR)

Key Responsibilities

1. Market Research & Trend Analysis

• Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts
• Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities
• Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity.

2. Competitive & Landscape Analysis

• Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarks
• Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.

3. Creative Performance Analysis

• Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms
• Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots
• Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data.

4. Writing & Developing Creative Briefs

• Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights
• Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails
• Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs.

5. Creative Project Management

• Oversee multiple concurrent creative projects, from ideation through execution and performance review
• Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery
• Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication

Requirements

Minimum Requirements:

• 3+ years of experience in digital marketing, creative strategy, or performance advertising
• Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices
• Great written and spoken English.
• Strong grasp of marketing analytics and ability to translate data into actionable creative decisions
• Strong understanding of Media-buying and Sales data is required.
• Excellent communication and brief-writing skills
• Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus.

Preferred Qualifications:

• Experience working with global brands or in a fast-paced tech environment
• Knowledge of META Ads and Tik Tok Ads
• Comfort with storytelling across diverse cultures and markets

Benefits

Why Join Us?

• Remote Role - Enjoy the freedom to work from anywhere, providing a better work-life balance
• 20 Days PTO
• An AI first business that has grown 200% Quarter on Quarter.
• One of the best learning environments in the space
• A leading Google + Youtube Ads agency working with some of the most exciting and innovative brands in the space.