(Senior) Marketing  Data Analyst (m/f/x) – remote, Germany

About sevDesk

As an intuitive cloud accounting software, we empower founders, self-employed individuals, and small business owners to focus on what truly matters. Our product offers them a smart accounting tool to save time in their daily activities. As a company, we aim for excellence, continuously expand our horizons, and strive for daily improvement of our product and our daily work life. In pursuit of these goals, we rely on our strong culture, innovative spirit, and unwavering passion. In the future, we hope to count you among our dedicated team members.

Your Role

As our (Senior) Marketing Data Analyst, you'll sit in our marketing team, be part of our Data Circle, and partner daily with Growth, Brand, and Finance. Your mission: build a measurement engine that shows why campaigns and channels work, where to invest next, and how to maximise customer acquisition and revenue.

Here's how you'll make an impact

• Own and evolve the marketing measurement framework -- triangulate MMM, MTA, and incremental testing to create a single source of truth for spend efficiency and ROI.
• Drive advanced analytics setups - Build and automate Looker dashboards that surface trends and anomalies for Growth, Brand, and execs and keep performance reporting always on and decision ready.
• Lead additional data projects -- from lead quality scoring to revenue forecasting models, you'll scope, prototype, and ship projects and analyses that deliver measurable impact.
• Champion a culture of experimentation -- set statistical guardrails for A/B tests, run post-test analysis, and translate results into next step recommendations.
• Monitor data quality (tracking, taxonomy, attribution) and partner with Data Engineering to keep our Snowflake warehouse and dbt models spotless.
• Turn complex findings into crisp, compelling stories that influence roadmaps and budget decisions.

Your Qualifications

• 5 years as a marketing, growth, or product data analyst (SaaS experience is a plus).
• Proven track record rolling out a marketing measurement framework and advanced analytics stack (MMM, MTA, incrementality) end to end.
• Expert SQL skills; hands-on with Looker, or similar BI tools; comfortable inside Snowflake.
• Strong understanding of statistics, especially significance testing and causal inference for A/B and multivariate experiments.
• Successful implementation of marketing measurement frameworks and advanced analytics setups.
• Deep knowledge of MMM, MTA, and incremental testing methodologies.
• Solid base in data science concepts (Python or R for modelling and automation, version control, orchestration tools).
• With excellent written and verbal communication (German C2 & English C1) you communicate data-driven insights clearly to both technical and non-technical stakeholders.

Our Tech Stack

Snowflake | dbt | Snowplow | Looker | Metabase | Mixpanel