Product Performance Analyst

In this role you will:

We are looking for a hands-on Product Analyst to ensure that our live voicebots not only work technically, but also deliver on their business goals.

You'll actively work with products already in production, analyze their real-world performance, and turn insights into concrete improvements. Your success will be measured by KPIs. Expect to work with imperfect, real-life data and make practical, data-informed decisions that drive measurable impact.

What You'll Do

• Evaluate the performance of launched voicebot scenarios and track key KPIs (conversion, call duration, task completion, escalation rate).
• Map user journeys and identify where interactions drop or fail to reach goals.
• Work directly with live data: reports, dashboards, call logs, recordings, and transcripts.
• Detect issues in dialogue flow, logic, or wording and propose actionable fixes.
• Collaborate with conversational designers and developers to implement and test improvements.
• Run and assess A/B tests and staged rollouts to validate changes.
• Support both POC and production projects, ensuring that each meets its KPI commitments.

We're looking for a person who has:

• Experience in product analytics, product management, growth, CX, or performance-focused roles
• Strong understanding of KPIs, funnels, conversion metrics, and user journeys
• Familiarity with BI tools (Metabase, Power BI, Tableau, etc.)
• Ability to work with data and make practical conclusions (not just reports)
• Hands-on mindset: identify issues → propose changes → follow through to implementation
• Clear communication with technical and non-technical teams

Some nice-to-have skills:

• Experience with voicebots, chatbots, or contact center automation
• Basic understanding of conversational logic (intents, flows, fallback handling)
• Experience working with call recordings or conversation transcripts

Why Apifonica?

• Flexible hybrid work model: 2 days per week in our modern office in Riga, the rest remotely;
• Health insurance;
• Workation - work from anywhere (CET ±4) for a month per year;
• Work in an international B2B tech company with a global client base;
• International team, inspiring atmosphere, and real career progression. Learn from the best and contribute to global products.

About us

Apifonica is an Estonian company with its headquarters in Tallinn and offices in Poland, Germany (Tenios brand), Italy, Latvia.

We develop cloud-based voice and messaging communication solutions that help businesses automate communication with their customers. From simple automated notifications to AI-powered voice bots that integrate with company IT systems and support sales, customer service and HR processes.

Our added value lies in turning complex communication into simple, efficient and business-driven solutions, tailored to each client's needs and goals. More about Apifonica: www.apifonica.com More about Tenios: https://www.tenios.de/