Digital Marketing Specialist (m/f/d)

Digital Marketing Specialist (m/f/d)

Berlin, Berlin, Germany

We are seeking a motivated Digital Marketing Specialist to join our dynamic team. In this role, you will be pivotal in managing diverse marketing projects, shaping brand presence, and driving our marketing efforts forward. If you are passionate about digital marketing and eager to contribute to a leading company in a fast-growing sector, we would love to hear from you.

Key Responsibilities

• Marketing Project Management
  • Develop, coordinate, and implement various marketing projects under the guidance of the Senior Manager Strategic Marketing.
  • Support the introduction and positioning of new brands, ensuring alignment with local market needs, target group expectations, and cultural nuances.
  • Manage projects in collaboration with internal departments, agencies, and external partners.
  • Ensure alignment with budgets, timelines, and project objectives.
• Market Analyses
  • Identify and report on new industry trends and market developments.
  • Monitor brand performance and support data-driven decisions.
• Event Management
  • Assist in planning and organizing trade fairs, events, and sponsorship activities.
  • Support on-site execution and logistics for events.
• Content Development & Management
  • Create and maintain marketing materials (e.g., presentations, brochures) aligned with brand identities and guidelines.
  • Collaborate with internal teams to manage and update website content.
• Campaign Management
  • Support the planning and execution of digital and traditional marketing campaigns.
  • Work with internal teams to develop tailored content for specific target audiences.
  • Monitor and analyze campaign performance, identifying opportunities for optimization.
• Administrative Support
  • Maintain and update project plans, budget overviews, and reports.
  • Prepare presentations and reports for management and other departments.
  • Support the organization of meetings and workshops.

Qualifications

• Minimum of a university degree in Marketing, Communications, Brand Management, Business Administration, or related fields.
• 2 years of relevant experience in marketing, brand management, digital marketing, or related fields. Internships or trainee programs may count towards experience.
• Excellent organizational skills and the ability to manage multiple tasks simultaneously.
• Proactive mindset with attention to detail and the ability to work independently.
• Strong communication skills with a clear understanding of target group needs.
• Creative thinker with an affinity for social media and modern marketing trends.
• Team player who collaborates effectively across departments and with external partners.
• Ability to effectively use Microsoft Office Applications.
• Fluent German and English required.
• Bonus points for familiarity with digital marketing and analytical tools (e.g., Google Analytics).

What We Offer

• A career at the European leader in medical cannabis, one of the youngest and fastest-growing sectors globally.
• Full-time employment for an indefinite period.
• Family-friendly working hours (Monday-Friday).
• Hybrid working arrangement (mix of presence and remote work).
• 30 vacation days (per calendar year).
• To keep our employees happy and fit, we offer a sponsored membership to the Urban Sports Club.

How to Apply

Please submit your application including your CV, salary expectations, and your earliest possible starting date.

Aurora Cannabis Inc. is an Equal Opportunity Employer.

Relevant Skills

• Brand Identity
• Brand Management
• Campaign
• Communication
• Digital Marketing
• Digital Specialist
• Event Management
• Execution
• Google Analytics
• Logistics
• Market Research
• Marketing
• Marketing Project Manager
• Optimization
• Planning
• Project Management
• Social Media