CRM Marketing Manager ZEIT SPRACHEN (d/w/m)

About ZEIT SPRACHEN

Language, culture, and the present day – that's what ZEIT SPRACHEN stands for with its six successful language magazines ADESSO, Business Spotlight, Deutsch perfekt, ECOS, écoute, and Spotlight, as well as its digital language learning platform zeit-sprachen.de. With us, you become part of a culture that draws strength for new ideas and innovations from diversity and variety. The joy of work and the many opportunities to contribute characterize our interaction. As an employee in our Hamburg office, you are part of one of Germany's most renowned media houses – the ZEIT publishing group. With creativity, foresight, and strong communication skills.

Our ZEIT SPRACHEN team, with around 80 employees in Munich and Hamburg, is characterized by a friendly, creative, and international atmosphere. To support our team in Hamburg, we are looking for a CRM Marketing Manager (d/w/m) in full-time (50% home office possible) as soon as possible. The following tasks fall within your area of responsibility:

Your Tasks

• Planning, implementation, and optimization of CRM and lifecycle marketing measures along the entire customer journey.
• Conception and management of automated campaigns with a focus on segmentation, personalization, and email marketing.
• Analysis of CRM performance using relevant KPIs and regular A/B testing for optimization.
• Operational work with CRM and marketing automation tools in close coordination with product, data, and tech teams.
• Ensuring data-driven and data-protection-compliant CRM marketing in the interplay of content, product, and performance marketing.

What We Offer

• Work location and time according to individual needs: Our work environment is characterized by flexibility and individuality. We offer flexible working hours such as flextime and mobile working, as well as various part-time models to optimally balance work and private life. Additionally, our workplaces are centrally located with excellent public transport connections – a subsidy for the Deutschlandticket is of course included.
• Onboarding: To make your arrival and orientation in the first few months easier, we support you with our onboarding and buddy program.
• Learning Culture: Further training is important to us. That's why we offer all employees diverse opportunities for individual development through our ZEIT AKADEMIE, the products of ZEIT SPRACHEN, and the Holtzbrinck E-Learning Campus. Once a year, we use the internal ZEIT University Day as well as regular University Snacks to exchange ideas on various topics and learn from each other.
• Discounts: We love our products, so the full range of our publications, events, and media offerings is available to you free of charge. Additionally, we offer various newspaper and magazine subscriptions as well as our ZEIT Shop products at employee rates. Through the Corporate Benefits and benefit.me platforms, you can also benefit from many discounts for museums, theaters, festivals, various products, or conferences.
• Communication and exchange are very important to us. Through various internal formats and projects, such as our mentor and buddy program, a monthly All Hands meeting, and accompanying newsletters, we promote networking and exchange.
• Well-being: The Employee Assistance Program offers you quick and effective help with both professional and private issues – even in special crisis situations. You can also benefit from attractive discounts at Urban Sports to stay active and promote your health.

Your Profile

• You have a completed university degree, e.g., in marketing, economics, or digital business, or an equivalent qualification.
• Furthermore, you have at least three years of relevant professional experience in CRM marketing, ideally in the subscription or subscription environment (e.g., media, e-learning, publishing).
• You have a keen sense for high-performing advertising materials and compelling marketing messages.
• You enjoy analyzing target groups and segments and developing effective email campaigns based on them – from design and text to implementation.
• In your work, you demonstrate proactivity, a solution-oriented approach, and a lot of initiative; you enjoy getting involved and actively contributing to the team.
• You also have native-level German language skills, and occasional internal communication in English is not a hurdle for you.

Contact

Viviane-Ann Henke zeit-sprachen.de karriere@zeit-verlagsgruppe.de Verlagsgruppe Georg von Holtzbrinck GmbH & Co. Buceriusstraße 20095 Hamburg

Professional Requirements

• A/B Testing, process planning, target market selection, automation, Marketing department, Business Administration, Bulk Mail, CRM Marketing, Campaigns, Customer Relationship Management (CRM), Customer Experience, Marketing, Museums, Performance Marketing, Personalization, Theater, Employee Support, Event Management, Transport Networks, Advertising, Scientific Publications

Personal Skills

• Self-motivation, Communication, Solution-oriented, Teamwork, Networking, Persuasiveness

Education

• Bachelor's Degree

Language Skills

• German, English

Work Experience

• With work experience

Industry:

Media / Communication

Employer:

Verlagsgruppe Georg von Holtzbrinck GmbH & Co.

Address:

Verlagsgruppe Georg von Holtzbrinck GmbH & Co. Buceriusstraße 20095 Hamburg

Web:

http://holtzbrinck.com

Benefits:

• Firmenticket
• Sorgfältige Einarbeitung
• Mobiles Arbeiten
• Mitarbeiterangebote
• Flexible Arbeitszeiten
• Homeoffice
• Weiterbildungsmaßnahmen