Marketing Lead

Marketing Lead -- Germany

This is an opportunity to take full ownership of the marketing strategy across five major German cities and directly influence commercial growth. The role combines strategic leadership with hands-on execution in a fast-growing, design-driven environment.

About the company

Our client is a leading global provider of flexible workspaces, operating more than 40 prime locations across Europe, Israel, and the United States. With over 15,000 members worldwide, they are known for their design-led spaces and hospitality-driven approach, offering offices, meeting rooms, and event spaces tailored to the evolving hybrid work environment.

What will you do?

• Own the Germany marketing plan and budget, building, executing, measuring, and optimizing a holistic 360° strategy across digital and offline channels
• Drive brand awareness across Berlin, Hamburg, Munich, Frankfurt, and Düsseldorf
• Lead go-to-market strategies for new locations, including market analysis, positioning, messaging, launch plans, timelines, and budgets
• Generate qualified demand and deliver pipeline for locations, products, and services in close partnership with Sales
• Manage external vendors, agencies, and freelancers, from briefing to performance oversight
• Activate the ecosystem through flagship events, conferences, tradeshows, and local activations
• Create compelling marketing and sales collateral, including decks, campaigns, videos, demos, and localized assets
• Act as a cross-functional connector between local leadership and global HQ stakeholders to ensure alignment on goals, messaging, and performance measurement

Requirements

• Minimum 5 years of experience in marketing roles (experience with luxury brands or startups is an advantage)
• Proven people management experience
• Fluency in German and English, written and spoken
• Demonstrated experience in online advertising and lead generation campaign management
• Bachelor's degree
• Willingness to travel between locations in Germany
• Familiarity with CRM and marketing tools such as Salesforce or HubSpot is an advantage
• Strong business acumen with understanding of strategy, revenue models, sales pipelines, and competitive positioning
• Proven ability to drive initiatives from concept to completion
• Strong leadership skills with the ability to motivate and push teams toward measurable success
• Resourceful problem-solver with innovative thinking
• Excellent interpersonal and communication skills
• Comfortable working in dynamic, fast-paced environments
• Technologically savvy and quick to master new tools
• Strong team player with the ability to work independently
• High level of ownership and commitment to excellence

What you're offered

• An inspiring, design-led work environment with a strong focus on employee wellbeing
• A diverse and international community
• The opportunity to work alongside industry-leading professionals
• Long-term global career development opportunities within a growing international company

This role offers the chance to shape the marketing impact of a globally recognized workspace brand within one of its key markets. It is ideal for a driven marketing leader ready to combine strategic vision with operational excellence.

Worldwiders Global Recruitment

Worldwiders is a global recruitment agency specialized in executive search and specialist recruitment. With a strong international network, Worldwiders delivers tailor-made recruitment solutions, connecting top talent with leading employers across industries and markets worldwide.

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