Copywriter

About Our Client

Our client is a bootstrapped digital growth studio operating in the field of performance marketing and digital advertising.

With a distributed team across Portugal and Spain and a headquarters in Lisbon, the company specializes in media buying on Meta, Google, and TikTok, combined with in-house creative production for e-commerce and DACH-focused brands.

The culture is collaborative, ownership-driven, and performance-oriented, with flat hierarchies, open communication, and flexible working structures.

Role Overview

• Job Title: German Copywriter (Direct Response)
• Department: Creative / Copywriting
• Location: Fully remote possible; hybrid option in Lisbon, Portugal
• Contract Type: Permanent employment (via local entity or EOR)
• Working Hours: ~40 hours/week (flexible once responsibilities are met)

Key Responsibilities

• Write high-converting VSLs, ad scripts, advertorials, and long-form sales pages for paid traffic campaigns
• Develop strong hooks, open loops, and persuasive narratives using frameworks such as AIDA, PAS, 4U, awareness stages, and market sophistication models
• Conduct in-depth customer, competitor, and market research to identify effective messaging angles
• Optimise copy based on KPIs such as conversion rate, CPA/CAC, ROAS, hook rate, retention, and CTR
• Support offer creation, positioning, and funnel strategy across different traffic stages
• Collaborate closely with creative, media buying, and account teams
• Produce iterative copy variations and analyse performance data to scale effective creatives

Required Qualifications

• German language proficiency at C2 level
• Strong English proficiency (C1/C2)
• Proven experience in direct response copywriting, including VSLs and performance ads
• Strong understanding of performance marketing ecosystems (Meta & Google Ads)
• Ability to connect copy decisions to measurable performance data
• Strong research and analytical skills
• Familiarity with tools such as Google Docs, Notion, Slack, Loom, and AI writing tools

Professional Attributes

• High ownership and reliability
• Performance- and growth-oriented mindset
• Analytical and creative thinking ability
• Proactive communication style
• Comfortable working in a fast-paced, KPI-driven environment

Experience & Education

• Minimum 2 years of direct response copywriting experience with measurable conversion impact
• Relevant degree or formal training in linguistics, journalism, marketing, or similar fields is a plus (not required)

Compensation

• Base Salary: €36,000 -- €50,000 gross per year
• Additional performance-based bonus tied to KPIs and managed accounts

Benefits

• Fully remote work or hybrid option in Lisbon
• Flexible working hours
• 22 paid vacation days birthday off (country minimum applies if higher)
• Flat hierarchies and collaborative team culture
• Direct impact on campaign performance and growth
• Regular team events and professional development opportunities
• Paid Holidays
• Team Events