Stellenbeschreibung
About the Company
A fast-growing, founder-led company in the supplements, superfoods, and natural cosmetics space is entering its next scaling phase. With its own production capabilities and a strong DACH customer base of over 230,000 customers, the business combines a premium D2C brand with a B2B contract manufacturing unit.
Your Mission
Take full ownership of marketing and transform it into a scalable, data-driven growth engine. You will lead and develop a high-performing team across performance, brand, and product marketing, driving profitable D2C growth while strengthening brand positioning and customer retention.
Key Responsibilities
- Build and scale a KPI-driven marketing organization across performance, brand, and product marketing
- Own and drive D2C growth across paid channels, SEO, influencer marketing, social media, and eCommerce optimization
- Optimize key business metrics such as CAC, CLV, conversion rates, and retention
- Develop a clear, differentiated brand positioning and scalable creative system
- Establish strong product marketing (value propositions, launches, portfolio strategy)
- Implement a robust data infrastructure (tracking, attribution, reporting, forecasting)
- Support B2B growth through marketing-driven lead generation and positioning
Your Profile
- Proven leadership experience in D2C / eCommerce marketing
- Track record of delivering measurable growth (revenue, CAC, CLV)
- Deep expertise in performance marketing and commercial growth levers
- Experience building scalable teams, structures, and processes
- Strong analytical and KPI-driven mindset
- Hands-on approach with execution focus
- German C2
Compensation & Benefits
- Salary: €80,000 -- €120,000+ (depending on experience)
- Performance-based bonus (negotiable)
- Hybrid work model (2 days remote per week)
- Flexible working hours
- 31 vacation days (including Christmas & New Year's Eve)
- Company pension scheme
- Health voucher & mental health program
- 25% employee discount on products
- Corporate benefits & regular team events
