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Adelaide
Account Director (m/f/d), DACH Region
About Adelaide
Adelaide is a leader in attention measurement and activation, a rapidly growing area of advertising. Since 2020, Adelaide has become the trusted media quality measurement partner for 40% of Fortune 50 brands, using their award-winning AU metric to help plan smarter campaigns, invest in high-quality inventory, and drive stronger business outcomes. Adweek has recognized AU as "the attention economy's most widely recognized metric," and AdExchanger named it "Best Measurement/Analytics Capability."
Adelaide's business is scaling rapidly, with a 35% three-year CAGR. The company has grown from a 9-person startup in 2019 to a team of over 75. In the past year, Adelaide launched the AU ecosystem for unified leverage and transaction of AU, broadened its programmatic footprint with custom bidding in Google DV360 and pre-bid targeting in The Trade Desk, and grew its partner roster to over 125 platforms and publishers. Brands like Dell, Diageo, and Jaguar Land Rover, and publishers such as Hearst, Spotify, and The New York Times, leverage AU across the media lifecycle. Adelaide is backed by investors including Human Ventures, Aperiam Ventures, WGI, and Irwin Gotlieb.
While Adelaide has a NYC office and a London WeWork, it operates as a remote-friendly company with flexible work options.
How Adelaide Works
Adelaide fosters a culture of action-oriented doers, where management actively contributes. The culture is rooted in curiosity and rigor, encouraging open debate and testing of ideas. Everyone is encouraged to participate in shaping planning and strategy. The company emphasizes belonging and growth, with 94% of employees reporting a strong sense of belonging and 81% reporting happiness at work.
Position Overview
Reporting to the EMEA Account Director, this role is pivotal to Adelaide's global expansion. The Account Director will foster strong relationships with senior agency staff and develop/close a revenue pipeline to achieve commercial success. As the first locally based employee in Germany, you will be supported by the London team and responsible for new business revenue across major agency HoldCos. Daily activities include pitching the Adelaide solution to prospective clients and identifying solutions to overcome client investment obstacles.
The ideal candidate has 5+ years of sales experience in the AdTech market across the DACH region and an extensive network across HoldCo agency teams.
This is a fully remote position within Germany, with regular travel to client offices expected. Opportunities to visit the London and NYC teams throughout the year will be available, with full support from the hiring manager.
Compensation
This role offers a competitive compensation package:
- Base Salary: €95,000--€105,000 EUR
- Commission Structure: Approximately 35% of total On-Target Earnings (OTE)
- OTE Range: €146,000--€162,000 EUR
Commission is performance-based, with potential to exceed the stated OTE.
What You'll Learn
Adelaide emphasizes continuing education and open idea sharing, offering:
- Access to a broad network of investors and advisors.
- Mentorship from experienced adtech and media executives.
- Regular internal knowledge-sharing sessions.
- An education budget for professional growth and development.
Specific learning opportunities include:
- Deep understanding of attention metrics and media quality measurement.
- Strong understanding of omnichannel media strategies.
- Insights into agency product team operations and collaboration.
- Networking with industry leaders to drive adoption.
Core Responsibilities
- Drive all Agency new business initiatives.
- Network to build strong agency relationships across all levels.
- Ensure client teams are trained and supported with necessary tools and resources.
- Lead responses to RFPs, leads, and new business inquiries.
- Partner with Client Success to deliver exceptional work and ensure renewals.
- Maintain accurate CRM (Hubspot) usage for pipeline tracking, deal management, and performance visibility.
- Represent Adelaide at Industry Events to generate new business leads.
What You'll Bring
- Bachelor's degree required.
- 5+ years of relevant AdTech or media sales experience (DACH region preferred).
- Fluency in English and German (native-level German proficiency preferred).
- Proven ability to prospect, close opportunities, and manage a sales pipeline.
What Will Set You Apart
- Experience selling media measurement solutions.
Additional Information
This position will be employed through Rippling's local Employer of Record (EOR) entity in Germany.
Benefits
- Paid time off, including volunteer time and company holiday closures.
- Employee Development & Wellness Stipend.
- Performance-based quarterly bonus.
- Stock options.
- Remote-first environment with access to WeWork or flexible workspace options.
Equal Employment Opportunity (EEO) Statement
Adelaide is committed to fostering a diverse, equitable, and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. Adelaide actively cultivates a workplace that values different perspectives, backgrounds, and experiences.
Salary Information
- OTE Range: €146,000 - €162,000 EUR per year
- Base Range: €95,000 - €105,000 EUR per year
Benefits
- ESOP
- Paid Holidays
