About the Role
adidas is committed to fostering an inclusive workplace and welcomes applications from all individuals. We actively encourage applications from people with disabilities and will provide reasonable accommodations.
This internship offers the opportunity to contribute to various marketing areas, including planning, activation, events, seeding, and Go-To-Market (GTM) activities. You may also be involved in:
- Product creation
- Marketing communication strategy and package creation
- Campaign execution
- Market, trend, and customer research
You will build cross-functional relationships and have the chance to suggest improvements and innovative ideas. Your role will be integral in shaping the success of the adidas brand in the dynamic world of sports, supporting areas such as briefings, handovers, sample management, sports marketing events, and GTM planning.
We are hiring for 10 teams across multiple business areas and markets, including Football, Sportswear & Training, Outdoor, Running, and Originals & Lifestyle. German language skills may be mandatory for some teams.
Grow Your Capabilities Through Meaningful Tasks & Projects
- Category Knowledge Growth: Learn and understand the product range, market dynamics, and consumer behavior to contribute valuable insights.
- Project Planning & Execution: Contribute to key projects, collaborating with cross-functional teams for successful implementation.
- Marketing Strategy Support: Assist in developing marketing plans, analyzing market trends, and coordinating communication activities.
- Operational Coordination: Manage data, support logistical tasks, assist in sales-related analyses, and handle administrative duties.
- Teamwork & Innovation: Build cross-functional relationships, suggest improvements, and embrace new ideas.
What Would Make You a Match
- Currently pursuing a degree in Business Administration, International Business, Sports Management, Marketing, Communication, or a similar field with a focus on Sports/Fashion.
- Fluent in English (written and spoken); German language skills are a plus.
- Proficient in MS Office.
- Strong interest and passion for Sport and/or Lifestyle & Fashion.
- Project management skills and/or the ability to manage multiple tasks and project streams simultaneously.
- Ability to work collaboratively with colleagues and stakeholders.
- For Category Management & Go-To-Market roles: Strong product/market analysis skills.
What's In It For You
- Employee discounts on adidas products.
- Opportunities to attend on-campus and sponsored adidas events/games.
- Structured training and development, including access to LinkedIn Learning, Language Training, and the adidas Learning Portal.
- Access to a mentorship program, networking opportunities, and employee resource groups.
- An international intern community and work environment.
- Regular development conversations.
- Inspiring campus facilities, including canteens, cafes, reflection rooms, and sports facilities (on-site gym for 25€/month).
- Company sports program with classes and events focused on sports and mental health.
- Flexible and agile working arrangements (40% home office possible).
- Monthly gross allowance: non-compulsory internship 2,350.00€, compulsory internship 1,780.00€.
ELIGIBILITY
- Must be enrolled as a full-time student for the entire internship duration.
- Alternatively, in a gap year between Bachelor's and Master's degrees (EU citizens only due to work permit regulations).
- Candidates in their penultimate year of study are preferred.
- Must be available for the full internship duration: September 2026 - March 2027.
- Must be able to relocate to Herzogenaurach, Germany, for the internship.
KEY FACTS
- Application Deadline: March 1st, 2025, 11:59 PM CET
- Start Date: September 1st, 2026
- Duration: 6 months (September 1st, 2026 - February 28th, 2027)
- Location: adidas Headquarters in Herzogenaurach (near Nuremberg), Germany
NEXT STEPS
- Submit your CV and the adidas 1-pager.
- Applications should be in the same language as the job description.
- Successful candidates will be invited for a video interview.
APPLICATION TASK: ADIDAS 1-PAGER
- Instead of a cover letter, submit a 1-page PDF answering: "Show us who you are and what 'You Got This' means to you."
- This is an opportunity to showcase your authentic self, your passions, and why you're excited about joining the adidas brand.
- The 1-pager can be in any format (print, visual, written, digital, link, etc.). The only requirement is that it is a PDF.
adidas celebrates diversity and is an equal opportunity employer.
