Digital Marketing Manager

Digital Marketing Manager

This is Adyen

What You'll Do

• Develop and implement digital initiatives for all paid channels to maximize lead generation in the DACH market, and actively support the CEE region in exploring and delivering on new opportunities.
• Work closely with the local commercial teams and global acquisition team to generate sales accepted opportunities from digital channels.
• Leverage analytic tools to determine effectiveness of campaigns and promotions across all channels. Optimize on a daily basis.
• Handle local media buying through either direct deals and / or agencies.
• Manage digital agency relationship including campaign briefings, media plans, day to day communication, campaign optimisation, budget allocation and evaluations.

Who You Are

• Minimum of 3 years of experience in digital marketing and customer acquisition. B2B tech experience is a plus.
• Strong background in SEA (e.g. Google, Bing) and other paid acquisition channels (e.g. Social). Knowledge in SEO and programmatic advertising (eg. DV360) is a plus.
• A results-driven marketing professional with a proven ability to strategically create, execute, and optimize successful campaigns for specific audiences, consistently improving marketing ROI.
• High language proficiency in both German and English.
• Tool knowledge (eg. Google Analytics, Salesforce, Marketo, Looker) is a plus.
• Ability to travel internationally 20%+

Our Diversity, Equity and Inclusion commitments

What's next?

Offer Details

• Salary Currency: EUR
• Remote Model: Hybrid