About the Role
We are looking for a highly experienced Influencer Marketing Lead - TCG Expert with a deep understanding and proven experience in Games and the Trading Card Game realm--- both from a games industry perspective and a creator perspective.
The ideal candidate will have a strong background working with AAA studios and must also demonstrate a deep understanding of TCG communities, including creators, competitive formats, collectors, and audience behaviour.
The role requires driving the strategy, execution, performance, and tracking of major creator campaigns in gaming, while ensuring high-quality delivery and strong alignment with clients and stakeholders. This is an exciting opportunity to work with a well-known global brand on major TCG creator activations planned throughout 2026, shaping strategy, leading partnerships, and driving impactful community engagement across key markets.
The candidate will own all the reporting and analysis, using comprehensive reporting skills to identify trends and translate them into meaningful performance insights.
Responsibilities
- Lead end-to-end creator campaigns with demonstrated success working with AAA studios and global gaming brands
- Apply specialised TCG knowledge to strategy, creator selection, planning, and content approval
- Source, vet, and onboard creators from the TCG and adjacent communities
- Develop multi-platform strategies tailored to the TCG community (YouTube, TikTok, Instagram, Twitch, etc.)
- Oversee high-budget activations and brand partnerships from briefing to final delivery & execute large-scale earned campaigns
- Ensure operational excellence with great planning, communication, and creative oversight
- Deliver clear, confident communication during pitches, client reviews, and strategic presentations
- Build trust-based, long-term relationships through reliability, subject-matter expertise, and industry fluency
- Represent the brand in TCG-related conversations, events, and creator partnerships
Ideal Candidate
- 6-8 years experience in influencer marketing
- Expert in the TCG space and local market nuances
- Proven ability to innovate in the creator space, pioneering new approaches and delivering first-class creator experiences
- Experience executing six-to-seven figure campaigns for AAA and global gaming brands
- Strong technical understanding of influencer tools, analytics, tracking systems, and CRM platforms
- Exceptional communication, relationship management, and stakeholder alignment skills
- Highly analytical with the ability to turn data into clear insights and business recommendations
- Proven ability to manage multiple, high-complexity projects under tight deadlines
Benefits
- Competitive salary and bonus scheme
- 20 days holiday, plus public holidays depending on where you are based
- Flexible working hours and location - work from anywhere in the world!
- Learning & development opportunities
- Remote working & career progression funds