Performance Marketing (m/w/d)

About alexliebtsoftwareentwicklung.de

alexliebtsoftwareentwicklung.de develops tailor-made software solutions for companies and self-employed individuals -- from web and mobile apps to AI-powered automations and digital products. In the future, we will be able to offer our customers a complete package of software development and marketing. We combine technology, product thinking, and pragmatic implementation to turn ideas into functioning systems that improve revenue, processes, and customer experience.

We are currently in a strong growth phase: demand is increasing significantly, projects are getting larger, and we are consistently scaling our lead and marketing processes. Those who join us will not enter a "quiet operation" but an environment that makes quick decisions, tests quickly, and grows quickly.

Job Advertisement: Performance Marketing Manager (m/f/d) -- Lead Generation & Growth

alexliebtsoftwareentwicklung.de is hiring: Performance Marketing Manager (m/f/d)

Start: Immediately or by arrangement

Work Model: Remote / Hybrid / On-site (by arrangement)

Employment: Full-time or Part-time

Compensation: Base salary + performance-based profit sharing (clearly regulated by contract)

About Us

alexliebtsoftwareentwicklung.de develops modern software solutions (web, apps, AI) and grows through predictable lead generation and reach expansion. Depending on the need, we manage campaigns for ourselves or for client projects.

We are not looking for an "ad administrator," but someone who truly takes responsibility for performance.

Your Mission

You ensure that qualified leads come in -- measurably, scalably, and cleanly tracked. You don't just place "any" ads; you build a system that acquires customers.

Responsibilities

• Planning, implementation, and optimization of performance campaigns for lead generation
• Creation and management of Paid Ads (e.g., Google Ads, Meta Ads, LinkedIn Ads; depending on the project)
• Building/optimizing funnels and collaborating on landing pages (conversion focus)
• Ensuring tracking & measurability (e.g., GA4, Google Tag Manager, Pixels, Conversion Events, UTM Standards)
• Budget management, testing setups, scaling (including clear kill/scale decisions)
• Reporting with real KPIs (e.g., CPL, CAC, ROAS, lead quality) and concrete measures
• Coordination with Sales/Founders to improve lead quality, messaging, and offers

Must-Have Criteria (No Exceptions)

• Several years of demonstrable experience in performance marketing with a focus on lead generation
• You can prove results (e.g., anonymized reports/screenshots from ad accounts, dashboards, references)
• Tracking is solid: you know how to measure and verify conversions cleanly
• You work in a structured, self-reliant, and reliable manner -- without micromanagement
• You comply with platform policies and data protection standards

Note: Applications without substantiated cases/proof will not be considered.

Nice-to-Have

• B2B lead generation for software/agency/IT services
• CRO/landing page optimization (A/B tests, forms, copy, conversion levers)
• CRM/pipeline understanding (e.g., HubSpot, Pipedrive, or similar)
• Creative/copywriting skills with a performance focus

What We Offer

• Base salary + profit sharing (transparently and measurably defined)
• Direct collaboration, quick decisions, no corporate overhead
• Significant creative freedom if you deliver results
• Long-term perspective with stable performance

Application

Please send:

1. CV or short profile
2. 2-3 Cases (anonymized is okay) with: Goal, timeframe, budget, channel, KPIs (CPL/CAC/ROAS), your specific role
3. Optional: References/certificates

Subject: "Application Performance Marketing Manager -- Leadgen"

Equal Treatment & Data Protection

• We welcome applications regardless of gender, identity, age, origin, religion/belief, disability, or sexual orientation. Selection is exclusively based on qualifications and demonstrable performance. Application data will be processed confidentially and solely for the purpose of personnel selection.