Your role

As our Performance Marketing Manager for TikTok, you will build our TikTok presence from the ground up and lead our new customer acquisition efforts on the world's fastest-growing entertainment platform. You will take full ownership of the day-to-day management and optimization of our international TikTok strategy and budget, working in close partnership with the Head of Performance & Growth.

Key Responsibilities:

Execute and optimize the full-funnel TikTok strategy, with a primary focus on driving new customer acquisition at an efficient CPA
Manage and deploy a sizable TikTok budget across multiple markets, making data-driven decisions to scale spend effectively and hit ambitious growth targets
Manage a complex account architecture, mastering a structure of campaign types like Spark Ads, In-Feed Ads, and Shopping Ads, as well as leveraging features like TikTok Shop and specialized bidding strategies
Own a rigorous, high-velocity testing framework for video creatives and actively analyze performance focusing on native "TikTok-first" elements such as hooks, trending sounds, transitions, and CTAs, using TikTok's "Creative Center" insights as a guide for excellence
Act as the single point of contact for TikTok creative, translating performance data into actionable briefs to fuel our asset pipeline and maintain a well-structured feedback loop
Dive deep into performance data to understand trends, identify actionable insights, and report on performance, including attribution challenges to leadership

Your profile

Qualifications:

2 - 4 years of hands-on experience in e-commerce performance marketing, with a strong focus on TikTok Ads; experience with the TikTok Ads Manager is essential
Deep, hands-on expertise in the full suite of TikTok ad formats and a strong understanding of how to balance "brand-formance" within a full-funnel strategy
A proven track record of managing and scaling 6-7 digit budgets across multiple markets
A highly analytical and data-driven mindset, with a passion for turning native, fast-paced creative assets into measurable ROI
Experience with analytics and data visualization tools like GA4, Tableau, Clarisights, or Northbeam/TripleWhale
Experience with measurement features such as TikTok Brand Lift Studies, Post-Purchase Surveys, and incrementality testing to navigate the complexities of social commerce attribution
A genuine passion for the TikTok ecosystem, staying ahead of trends, algorithm changes, and new ad features
Fluency in English is required; proficiency in another major European language, such as German, French, or Polish, is a strong plus

What we offer

Perks and Benefits:

An appealing discount on all of our products -- from essential oils to vitamins & nutrients
28 days of paid time off per year plus up to 5 days off between Christmas and New Year
The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
A hybrid work model with one home office day per week (up to two depending on the area) and up to two weeks per year working from abroad
Various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
Real ownership and plenty of room for new initiatives, with the opportunity to contribute your expertise and implement your ideas
Inviting office spaces with access to plenty of organic teas and superfoods
Regular celebrations including tea & office parties, Christmas and summer feasts, and various influencer events

Apply with your CV and cover letter. Benefits: Paid Holidays Remote Model: H Country Code: de

Performance Marketing Manager - TikTok (all genders)