Marketing Manager (human) - Demand Generation & Digital (Dortmund, DE)

About this job

For our subsidiary, blue zone GmbH, we are looking for a Marketing Manager -- Demand Generation & Digital

What makes your job exciting:

• Development, implementation, and maintenance of high-quality content for all marketing and sales channels
• Creation and maintenance of personas (customers, partners) as a basis for sales plays and campaigns
• Creation of sales- and customer-oriented marketing materials (presentations, white papers, brochures, etc.)
• Planning, implementation, and optimization of multichannel marketing campaigns (email, social media, website, paid ads)
• Management and optimization of marketing technology platforms (HubSpot, CRM, CMS, marketing automation tools)
• Monitoring, analysis, and reporting of campaign performance and KPIs; derivation of data-based optimizations
• Conducting market and competitor analyses as well as identifying cross- and up-selling potentials
• Close collaboration with sales, product management, partners, and internal teams to ensure a consistent marketing strategy and effective messaging

What awaits you:

• Inspiring environment: Motivation, passion, creativity, agility, and responsibility shape our culture
• Hybrid working: You can spend part of your working hours in the home office while enjoying the benefits of the vibrant community in the office
• Development opportunities: We offer transparent career models, organized knowledge transfer, and individual development opportunities
• Great teamwork: A working atmosphere characterized by personal responsibility and plenty of creative freedom
• Attractive benefits: Offers tailored to the needs of our employees

What distinguishes you:

• Completed Bachelor's degree in Marketing, Business Administration, Communication, or a comparable field of study
• At least 2 years of relevant experience in marketing, ideally in the areas of Product Marketing, Content Marketing, or Digital Marketing
• In-depth experience in product and portfolio marketing as well as strategic product positioning
• Product and market understanding with the ability to convert USPs and selling arguments into business value selling
• Experience in content and social media marketing, creation of marketing materials, and cross-channel messaging
• Practical knowledge of marketing automation tools (e.g., HubSpot), CRM systems, CMS, and digital campaign platforms
• Experience with Google Analytics, KPI tracking, and data-driven campaign optimization
• Knowledge of Google Ads, Meta Ads, and LinkedIn Ads
• Conducting market and competitor analyses as well as identifying cross- and up-selling potentials
• Strong communication and presentation skills, as well as analytical thinking and data-based decision-making
• Teamwork skills and cross-departmental collaboration, as well as attention to detail, innovative spirit, and creativity
• Ensuring efficient campaign implementation, budget adherence, and on-time delivery
• Very good German and English skills, both written and spoken

Salary: EUR 61,500+ Location: Dortmund, DE Remote Model: Hybrid