Retention/Lifecycle Marketing Specialist

About Arise

Arise is a popular weight loss app with over 8 million downloads and a 4.7 average rating on the App Store. Our mission is to change lives by empowering people to become healthier and happier. We are looking for a results-driven professional to own our user retention and lifecycle marketing efforts and help Arise become a leader in the Health & Fitness category. If you thrive in a structured environment with clear goals, value precision, and enjoy collaborating with a focused international team remotely, this is the role for you.

Responsibilities

• Lead user retention and lifecycle marketing activities in close collaboration with the CEO, focusing on onboarding, engagement, and reactivation.
• Plan, organize, and optimize lifecycle campaigns across email, push, and in-app channels, including segmentation, messaging, and automation.
• Develop and maintain campaign calendars, user journey maps, lifecycle playbooks, and SOPs.
• Conduct cohort, funnel, and retention analyses to identify drop-off points and churn drivers, proposing and implementing improvements.
• Manage quality assurance, A/B testing, and optimization of user journeys, campaigns, and internal processes.
• Collaborate with UX/UI designers, product, development, marketing, and customer support to enhance retention-focused features and user experience.
• Ensure compliance with GDPR, unsubscribe management, and messaging regulations.
• Monitor and report on lifecycle KPIs (retention, churn, engagement) via dashboards, presenting findings to management and stakeholders.
• Coordinate with external partners (e.g., CRM or ESP providers) and explore new retention channels and monetization opportunities.
• Participate in strategic planning, campaign prioritization, and reactivation initiatives.

Qualifications

• At least 2 years of professional experience in lifecycle marketing, CRM, or retention (app experience is a plus).
• Bachelor's degree in marketing, business, or a data-related field is preferred.
• Excellent command of English; German or Russian is a plus.

About You

• You can turn a user journey into a well-oiled machine that consistently delivers results.
• You prefer hands-on work over unnecessary delegation.
• You value autonomy but thrive on working toward clearly defined targets.
• You work methodically, maintain an overview, and can prioritize effectively.
• You are dependable, disciplined, and solution-oriented.
• You have no patience for needless bureaucracy or unproductive meetings.

Benefits

• A challenging yet well-structured role with creative freedom.
• Flat hierarchies, direct communication, and close collaboration with the CEO.
• A friendly, international team built on mutual trust and clear decision-making.
• The opportunity to contribute to an established, financially stable start-up with a five-year track record.
• Flexible part-time schedule and a fully remote position.
• Paid annual leave.

Get in Touch

If you can deliver measurable impact and help us reach our goals, we want to hear from you. Apply with your CV and an informal cover letter explaining why you are a strong fit for this role.

Bernhard and Team