Full-time | 100% Remote (Germany) | Women's Health & FemTech
The mission
Over 15 million women have used our ovulation tracking app. More than 1.5 million of them are now parents. We're the leading fertility app in the US and we're bringing that mission to Germany — and we need someone exceptional to build our presence there.
The opportunity
This is a first-hire, zero-to-one role. You'll own our entire German social media presence — Instagram, TikTok, Facebook, YouTube — from strategy through to shooting, editing and posting. No committee. No micromanagement. Full creative ownership of a market we're serious about winning.
You'll work closely with our marketing teams across the US and Asia, bringing a truly local voice to a globally loved brand.
What you'll be doing
- Defining and executing content strategy, content calendar and brand voice across all channels for the German market
- Producing original German content end-to-end — copy, video scripts, Reels, Shorts — ideation to final edit
- Localising global content into culturally resonant German creative that feels genuinely local, not translated
- Running daily publishing, community management and performance analytics — optimising for growth and conversion
- Ensuring all content complies with German HWG and medical advertising regulations
- Delivering market insights and competitive analysis to the European Business Lead
What you'll bring
- Native German speaker with English at C1 or above
- 4+ years of B2C social media experience in the German market — you've either built an account from zero or managed a 100K+ community
- Expert-level knowledge of Instagram and TikTok in the German-speaking region — algorithms, formats, growth methodology
- Hands-on short-form video skills: scripting, shooting and editing (CapCut, Premiere or Final Cut)
- The ability to define your own content playbook based on brand objectives — you don't wait to be told what to make
- Strong cross-timezone collaboration skills — our core teams span multiple continents
Nice to have
- Experience in women's health, mother & baby, medical devices or consumer healthcare
- Working knowledge of German HWG and medical content compliance
- Experience bringing international brands into the German market
- Hands-on AI-augmented content workflow experience
- Working knowledge of French, Italian or Spanish — useful as we expand across Europe
What's on offer
- 100% remote — anywhere in Germany
- Competitive local salary
- Full AI tool stack and social management tools provided
If you want to build something meaningful from the ground up — for a brand that genuinely changes women's lives — we'd love to hear from you.
