About The Company
Personalwerk GmbH is a leading service partner dedicated to supporting human resources departments across various industries and company sizes. We offer a comprehensive range of services including recruiting, employer branding, personnel communication, and HR marketing. Our dynamic team of specialists works collaboratively to enhance our clients' employer image and attract top talent through innovative solutions.
Our media consulting team ensures targeted and wide-reaching placement of job advertisements, while our IT department provides cutting-edge HR technology solutions. The internal recruitment team identifies and engages qualified candidates, and our creative department, in partnership with strategic campaign planners, crafts compelling employer branding initiatives. With over 270 employees, we pride ourselves on fostering a vibrant, flexible, and innovative agency environment that encourages professional growth and creative expression. Our company culture emphasizes teamwork, continuous learning, and delivering measurable results for our clients.
About The Role
We are seeking a talented and motivated Social Media Specialist (w/m/d) to join our marketing team at our location in Karben near Frankfurt am Main. In this role, you will be responsible for managing and executing our social media strategies across platforms such as LinkedIn, Instagram, and other relevant channels. Your primary focus will be on developing engaging content that resonates with our target audiences in the B2B and HR sectors, thereby strengthening our brand presence and supporting our recruiting efforts.
You will work closely with internal teams, including sales, management, and other brand units, to plan and implement creative campaigns. Your role will involve content creation, community management, KPI analysis, and the execution of paid social media campaigns. This position offers an excellent opportunity to influence our company's digital footprint and contribute to innovative employer branding initiatives, all within a supportive and collaborative environment.
Qualifications
The ideal candidate will possess:
- A completed degree in marketing, communication, media, or a related field.
- Proven experience in B2B social media marketing, with a strong understanding of content creation, storytelling, and current social media trends.
- Familiarity with social media management tools such as scheduling and analytics platforms is essential.
- Basic knowledge of HR marketing, recruiting, and employer branding is advantageous.
- Creativity, a keen eye for target-group relevant content, and excellent communication skills.
- Analytical thinking and KPI-driven working methods.
- Fluency in German and good command of English are necessary.
Responsibilities
Your key responsibilities will include:
- Planning and executing social media strategies tailored for recruiting and HR marketing initiatives.
- Creating and publishing diverse content formats such as posts, reels, stories, and videos on platforms like LinkedIn and Instagram.
- Developing innovative content formats to generate leads and enhance our employer brand.
- Monitoring and analyzing social media KPIs, including reach, engagement, and lead management, to optimize campaigns.
- Engaging with our online community through active interaction and responding to comments and inquiries.
- Collaborating with the sales and management teams to ensure alignment of content and campaigns with business goals.
- Planning and implementing paid social media campaigns.
- Working with internal graphic designers to develop templates and visual assets for social media posts, ensuring brand consistency and visual appeal.
Benefits
Joining Personalwerk GmbH offers:
- A secure and engaging position within a versatile industry with long-term growth prospects.
- Personalized development opportunities and a comprehensive onboarding process.
- 30 days of vacation, with additional days off on December 24th and 31st.
- Flexible working hours and the option to work remotely within a hybrid model.
- Financial support for home office equipment, including subsidies for PC glasses and VWL.
- JobRad leasing for bicycles.
- Free beverages, parking facilities, and a vibrant office environment with ergonomic furniture, air conditioning, and recreational amenities (table soccer, rooftop terrace with scenic views).
- Regular team and company events.
Equal Opportunity
Personalwerk GmbH is committed to fostering an inclusive and diverse workplace. We provide equal employment opportunities to all applicants and employees regardless of gender, age, ethnicity, disability, sexual orientation, or religious beliefs. Our company values diversity and believes it is essential for innovation and success. We actively promote a respectful and supportive environment where everyone can thrive and contribute to our shared goals.
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Salary Information
- Currency: EUR
- Remote Model: H
- Country Code: de