Marketing & Product Portfolio Analyst DACH (all genders)

About tonies

tonies is the world's leading interactive audio platform for children. With over 10 million Tonieboxes and 125 million Tonies sold, our award-winning and intuitive audio system delights families worldwide. It revolutionizes how children play and learn independently – child-friendly, creative, and screen-free.

Our diverse content portfolio includes around 1,400 Tonies in multiple languages, and our Tonieboxes have been activated in over 100 countries. Since our founding, we have achieved numerous milestones, including our IPO on the Frankfurt Stock Exchange in November 2021 and the establishment of a global team of over 550 dedicated employees.

Join our tonies team and be part of the inspiring mission to create innovative and great audio experiences for children worldwide!

Your Role at tonies

As a Marketing & Product Portfolio Analyst (all genders), you will transform data into strategic insights that shape the future of our product portfolio in the DACH region. You will work closely with cross-functional and international teams, ensuring growth, profitability, and market relevance are aligned through your analyses. Through sound market analyses, you will identify trends, customer needs, and competitive developments – deriving measures to further expand customer loyalty, engagement, and brand strength.

What We Offer

• Global Teamwork: We collaborate across departments and borders on our vision to bring the Toniebox into every child's room worldwide.
• Come as you are: This applies not only to the dress code but to everything else. Only where you feel truly comfortable can you give your best.
• Mobility: Choose the offer that best suits you – a Deutschlandticket Job for unlimited mobility, a monthly subsidy of fifty euros for an office parking space, a leased bicycle, or as a remote work allowance.
• Security: Benefit from subsidies for capital-forming benefits, company pension plans, and occupational disability insurance.
• Rest & Relaxation: Enjoy 30 days of paid annual leave plus three additional days off, such as Rosenmontag, Christmas Eve, and New Year's Eve. After one year of service, you can also use up to 10 "toniecation days" (unpaid leave).
• Continuous Development: Benefit from our internal and external training opportunities as well as an individual learning budget to continuously expand your knowledge.
• Learning Languages & Relaxing Made Easy: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
• Discounts: Benefit from attractive discounts on our entire tonies product range.

Your Responsibilities

• Portfolio Optimization: You will identify growth potentials within our product portfolio and develop initiatives to increase performance and profitability.
• Data-Driven Insights: You will translate performance dashboards and shopper insights (e.g., Circana) into the identification of concrete growth opportunities at the category and product level to maintain customer satisfaction.
• Market & Competitive Analysis: You will monitor market trends, customer preferences, and competitors to foster portfolio innovation and support our strategic planning.
• Post-Launch Analyses: You will define and translate key performance indicators after product launches into actionable recommendations – always with a deep understanding of our customers at the center.
• Portfolio & Pricing Analyses: You will conduct product and product line analyses, modeling cannibalization and incrementality to support data-driven decisions.
• Cross-functional Collaboration: You will work closely with Marketing, Sales, and Finance teams in the DACH region to support successful go-to-market strategies.
• Global Collaboration: You will act as an interface between the DACH market and the central Product, Content, and Licensing teams – analyzing local market needs, providing recommendations, and adapting global strategies to local market conditions.

Your Profile

• A completed degree in Business Administration, Marketing, Product Management, or a comparable field.
• At least 3 years of professional experience with a data and analysis focus in portfolio, product, or marketing management – ideally in the consumer goods or entertainment sector.
• The ability and passion to translate complex data into clear strategic insights and actionable recommendations.
• Strong project management skills and initiative.
• Experience with data sources (e.g., Circana/Tableau).
• Excellent communication and teamwork skills to effectively collaborate with various stakeholders.
• Fluent German and English, both written and spoken.

Location

• Düsseldorf

Benefits

• Parking space
• Company ticket
• Company pension plan
• Home office
• Training and development measures

About Us

At tonies®, our principles include our commitment to inclusion and diversity. We celebrate the diverse abilities, backgrounds, beliefs, and gender identities that unite under our roof. Every face is welcome here and supported in and by us through all phases of development.

Application

Apply now

Industry:

Retail

Employer:

Boxine GmbH

Address:

Boxine GmbH Friedrichstr 53 40217 Dusseldorf

Web:

http://tonies.de