Job Description
Location: Frankfurt
Languages Required: Fluent German and English
About Us
Diageo is a global drinks company, with more than 200 brands sold in nearly 180 countries. In DACH, we operate across three markets, combining international scale with local growth opportunities.
Our portfolio includes Johnnie Walker Blue Label, our Malts portfolio, Tanqueray No. TEN, Zacapa Rum and Don Julio Tequila. These brands are built on craft and heritage, and play a leading role in high-end hospitality.
About the Role
As Trend Leading Account Manager, you will build partnerships with leading hospitality venues across Germany.
You will own performance across a defined group of outlets, driving execution beyond distribution. This means ensuring our brands are visible, well presented and commercially effective in venues where consumers expect quality.
The role requires commercial judgement, knowledge of the German on-trade landscape and a strong network within hospitality.
Key Responsibilities
- Act as the primary contact for trend-leading hospitality accounts
- Supervise performance across approximately 150 customers including bars, restaurants, clubs and hotels
- Drive distribution and activation across the portfolio
- Secure visibility across menus, back bars and key touchpoints
- Negotiate and structure commercial agreements
- Develop activation programmes aligned to portfolio priorities
- Maintain accurate CRM tracking of customer activity
About You
- Experienced in developing positive relationships, comfortable working with high-expectation, commercially sophisticated customers
- Confirmed ability to negotiate and close mutually valuable agreements
- Able to translate customer needs into clear commercial plans
- Strong understanding of industry trends, premium spirits and the drivers of profitable growth
- Well-connected within hospitality, with a credible professional network
- Experience within the on-trade and a clear understanding of its key players
- Knowledge of mixology and a genuine passion for premium spirits
What We Offer
- Inclusive culture focused on development
- 30 days' vacation
- Competitive salary, bonus, and lifestyle benefits
- Industry-leading parental leave
- Hybrid working
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our team to thrive and to realize our ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don't let anything stop you from applying!
Worker Type
Regular
Primary Location
Hamburg
Job Posting Start Date
2026-03-03
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers -- the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
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