About Us\n\nWe are Die Tierversicherer -- Germany's fastest-growing pet insurance broker. In just 2 years, over 10,000 customers have placed their trust in us. We find the best insurance, have veterinarians on our team, and offer advice via WhatsApp.\n\nOur vision: 90% of all dogs, cats, and horses in Germany should be health insured. To achieve this, we rely on smart automation, data-driven marketing, and a team that loves animals as much as great performance marketing. We have already automated or equipped large parts of our ad management and creative production with AI -- from campaign analysis to voiceover or image generation. Now we are looking for someone who not only understands this system but also develops it further and fills it with creative strategy.\n\n## Responsibilities\n\n### Creative Strategy & Data Analysis\n\n* Analyze ad performance data and derive new creative ideas from it\n* Identify winning angles, hooks, and messaging approaches -- and systematically scale them\n\n### Workflow & Automation Control\n\n* Control and optimize our existing AI-powered workflows for ad creation, voiceover scripts, and creative production\n* Work with tools like Meta Ads Manager, HubSpot, Airtable, and AI systems -- and feel comfortable in technical setups\n* Contribute your own ideas on how to make processes even more efficient\n\n### Creator Management & Content Production\n\n* Brief and manage external creators for UGC and video content\n* Ideally, you also shoot creatives yourself\n* Ensure our creative output remains consistently high: new formats, new angles, new tests\n\n## Qualifications\n\n### Must-haves:\n\n* Experience in performance marketing (Meta Ads)\n* Understanding of data: You can derive creative decisions from numbers\n* Technical affinity: You are not afraid of automation tools, AI workflows, or API integrations\n* Creative eye: You recognize good hooks, strong visuals, and convincing storylines\n* Independent work: Remote-first means trust -- and initiative\n\n### Nice-to-haves:\n\n* You own a dog yourself -- and understand why pet insurance is an emotional topic\n* Experience with UGC production or your own content creation (video, Reels, TikTok)\n* Experience with AI tools for content creation (e.g., ChatGPT, Veo, ElevenLabs)\n* You are passionate about dog insurance and own a dog yourself\n\n## Benefits\n\n* AI competence that 99% don't have: Prompt engineering, automated content pipelines, AI-powered evaluations, and much more.\n* Performance marketing at the cutting edge: Andromeda-optimized campaign management, CPM-based funnel analysis, sequential learning strategies. You will learn performance marketing as practiced by the top 1% -- live on a system that has already generated 10,000+ customers.\n* Real impact, no corporate grind: 100% remote, flat hierarchies, real responsibility from day 1. Your ideas go live, and you see the results in real-time.\n* A team that is passionate about its mission: Veterinarians, veterinary students, true dog lovers -- people who live their mission.
