Senior Manager, Patient Activation (Transcatheter Mitral and Tricuspid Therapies)

Senior Manager, Patient Activation (Transcatheter Mitral and Tricuspid Therapies)

How you'll make an impact:

• Look for opportunities and develop strategies to accelerate patient referrals for transcatheter mitral and tricuspid therapies by engaging General Cardiologists (GCs), Heart Failure (HF) specialists, Imagers, Nurses and Interventional Cardiologists -- activating physician network at scale for eligible patients.
• Establish a deep understanding of patient referral dynamics and how patient access may be restricted or delayed within the patient pathway. Evaluate and identify creative sources and solutions that can help inform and influence the strategic business plan for scalable physician outreach and referral activation initiatives.
• Design & implement targeted multi-channel campaigns, programs, and other initiatives to accelerate patient referrals, based on European, regional and local patient activation strategies.
• Develop deep relationships with key opinion leaders (KOLs) who specialize in Structural Heart Disease across General Cardiology, Echocardiography and Heart Failure fields, fostering physician advocacy and network-driven engagement.
• Lead, organize and execute EU-wide and regional Congresses symposia, Echo training activities, booth trainings round tables, nurse education and webinars, ensuring alignment with physician-focused marketing objectives.
• Design & develop marketing assets to engage stakeholders across patient journey. Support the development and update of websites, aligned with European and regional patient activation strategies.
• Develop HCP- and patient-directed materials to support strategic business plan in collaboration with internal and external stakeholders.
• Lead, organize and execute EU-wide or regional Ad Boards.
• Monitor and measure local execution of campaigns & events; implement processes to ensure continuous improvement of ROI, and the impact of the patient activation activities.
• Perform account potential and Salesforce analyses in order to inform account-level and regional strategies, and provide recommendations.
• Stay abreast of market dynamics and analytics, including market size and trends, competitive landscape, reimbursement, and patient pathways.
• Support local needs of the commercial and clinical teams in alignment with the patient activation plan, including delivering field training and executing physician-oriented clinical marketing activities.

What you'll need:

• Master's Degree and approx. 10 years of work experience required.
• Experience driving therapy or market development activities, including physician engagement and referral generation strategies is required.
• Cardiovascular space experience is strongly preferred.
• Marketing or Clinical Marketing experience, ideally focused on healthcare professionals or referral pathway, is strongly preferred.
• Fluent German and English.

What else we look for:

• Proven successful therapy or market development work.
• Proven ability to understand scientific papers and clearly communicate clinical evidence to multiple stakeholders.
• Exceptional capabilities, curiosity and agility - fast learning & ability to incorporate feedback for change.
• Extensive understanding of patient activation strategies, particularly those involving physician education and referral network engagement.
• Experience working cross-functionally on initiatives that shape physician behavior and enhance referral conversions.
• Can-do attitude, positive outlook, high energy; action and results oriented.
• Ability to manage multiple projects in parallel, multiple internal and external stakeholders, and to build and feed high-trust relationships/networks.
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
• Recognized as an expert in own area with specialized depth and breadth of expertise.
• Strict attention to detail and ability to interact professionally with all organizational levels.
• Ability to manage competing priorities in a fast-paced environment.
• Ability to represent leadership on sections of projects within a specific area interfacing with project managers and cross-functional team(s).
• Proven successful project management skills
• Proven expertise in both Microsoft Office Suite, including advanced Excel, PowerPoint and related systems.

What is it like to work at Edwards Lifesciences in Germany?

• Competitive Compensation and Benefits package
• Flexible working hours, remote working
• Pension plan Risk
• Insurance Meal Benefits
• Service Awards Enhanced
• Leave Benefits
• Transportation Benefits
• Employee Stock Purchase Programme
• Employee Assistance Programme
• Comprehensive Wellness Programme including onsite gym, yoga classes and massage, preventive health checks, healthy lifestyle webinars, educational events, charity activities and much more.