FTC Head of Marketing Planning & Insights

FTC Head of Marketing Planning & Insights - Kleinanzeigen

What You'll Do & Who You Are

Drive operational excellence across Marketing

• Define and own key processes that ensure that marketing teams are focused on driving maximum impact (resource and investment)
• Specifically, own the annual planning process to ensure timely definition and approval of marketing investment strategy, as well as the quarterly OKR process within Marketing
• Support the CMO to define priorities across the team and ensure regular review and reporting of these as part of revised Marketing rituals
• Facilitate excellence through templates, tooling and inspiration/training sessions to upskill the Marketing team, e.g. in the field of data-driven decision-making, ROI, AI ... etc.

Facilitation of and contribution to overall Marketing Strategy

• Work with CMO to prioritise strategic initiatives across the Marketing team, anticipating needs and risks
• Collaborate closely with Marketing Leadership to craft a comprehensive strategy that incorporates all relevant insights and stakeholder input
• Generate investment scenarios using measurement tooling to formulate recommendations for marketing investment based on impact and ROI
• Generate Board level content in line with timelines and priorities e.g. Marketing ROI; Marketing measurement; H2 contingency investment, etc.

Own the budget management & planning process

• Owning the budget planning process, aligned to annual planning
• Oversight of marketing budget across the team, working with CMO and Marketing Leadership Team to review and optimise approach to cost on a monthly basis
• Be a team resource for budget-related questions, processes, issues, etc.
• Manage and continuously optimize the marketing calendar in alignment with strategic goals and data-driven insights.
• Identify synergies across teams to boost efficiency and impact.

Team & Leadership

• Lead and inspire the Marketing Planning & Insights Team and ensure their time is prioritised on the highest impact initiatives
• Be a proactive member of the Marketing Leadership Team, helping us all to level up and operate as a high performing Leadership Team

Qualifications

• 10 years experience marketing strategy / operations roles a proven track record of measurable impact for brands and businesses
• Experience working with and creating content for C-suite and Board level stakeholders
• Very strong data and insight-driven mindset, applying rigour to everything we do, and maximum focus on ROI
• Financial / budget management experience or strong experience working with finance stakeholders a must
• An organised, cross-functional leader, who can inspire, foster and facilitate excellence, optimise processes and drive efficiency
• Ability to inspire stakeholders, teams and partners through superb communication skills and influencing power
• Experience of working in a matrix environment essential
• Business proficiency in English with excellent written and verbal communication skills suitable for C-Level and Board audiences with minimal guidance
• A self-starter with the ability to take ownership and be accountable for tangible outcomes
• A Kleinanzeigen user
• Deep understanding of marketing for marketplaces a real plus
• SHAPE Leadership principles

Benefits

• An attractive Base Salary 💸
• Participation in our Short-Term Incentive plan (annual bonus) 🏆
• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍
• A 24/7 Employee Assistance Program for you and your family, because we care ❤️
• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱
• A range of locally relevant benefits