Customer Expansion Strategy

Lilly: Caring & Discovery for a Better World

Lilly is a global healthcare leader dedicated to improving lives through the integration of caring and discovery. We are headquartered in Indianapolis, Indiana, with employees worldwide focused on developing life-changing medicines, advancing disease understanding, and contributing to our communities through philanthropy and volunteerism. Our core values emphasize best effort and a people-first approach. We seek individuals determined to make a positive global impact.

Manager Customer Expansion Strategy – Bad Homburg (Full-Time)

The CMH team is focused on increasing access to care and improving treatment adoption for individuals managing obesity. Recognizing the multifaceted nature of chronic condition management and the continued importance of primary care, this role will spearhead customer expansion initiatives across various specialties, with a significant emphasis on primary care. The position involves coordinating cross-functional efforts to enhance engagement, education, and adoption among diverse healthcare audiences.

Key Responsibilities:

• Develop and execute a customer expansion roadmap aligned with overarching brand objectives.
• Define strategic priorities, goals, and Key Performance Indicators (KPIs) to guide engagement across relevant specialties.
• Lead the creation of primary care-focused engagement strategies informed by research, customer feedback, and field insights.
• Collaborate with adjacent business units to identify opportunities for coordinated customer engagement and shared initiatives.
• Support the implementation of regional initiatives to strengthen local execution and cross-functional collaboration.
• Partner closely with medical, commercial, and operations teams to optimize customer journeys and engagement touchpoints.
• Adapt global materials and develop local content for digital and omnichannel activities, ensuring compliance with brand and regulatory standards.
• Monitor KPIs, including adoption, reach, and partnership effectiveness, to drive ongoing optimization.
• Utilize segmentation tools and analytics to refine targeting and support personalized engagement plans.

Qualifications:

• Demonstrated experience in brand management, marketing, or strategy roles.
• Solid understanding of healthcare market dynamics.
• Proven ability to lead cross-functional programs and manage diverse stakeholder groups.
• Analytical skills with experience in segmentation, customer insights, and omnichannel execution.
• Primary care experience is a plus.

Your Benefits at Lilly:

• Great Work Atmosphere: Experience a supportive team spirit, mutual respect, and an open, first-name culture.
• Room to Shape and Contribute: Take ownership and contribute ideas from day one, working in cross-functional or self-organized teams on impactful projects.
• Work-Life Balance: Enjoy flexibility with hybrid and trust-based working hours, balancing autonomy with team collaboration.
• Development Opportunities: Access global learning resources through Lilly University, LinkedIn Learning, and other platforms, tailored to your professional growth.
• Health & Mobility: Benefit from EGYM Wellpass, a subsidized cafeteria, a low-cost job ticket, and bike leasing options for health and sustainable travel.

Lilly is committed to fostering an inclusive workforce and provides equal opportunities for individuals with disabilities. Accommodation requests for the application process can be submitted via the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation). Please note that other correspondence will not receive a response.

Lilly is an equal opportunity employer, prohibiting discrimination based on age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability, or any other legally protected status.

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