Brand Manager - TENA Retail DACH (d/f/m)

Standort

• Mannheim

Zusammenfassung

• Arbeitszeit: Vollzeit
• Typ: Festanstellung
• Qualifikationslevel: B Ausübungsformen

Gewünschte Fähigkeiten & Kenntnisse

• Administration
• Übersetzungssoftware
• Transport
• Marketing
• Hybrid
• Innovation
• Analyse
• Mentoring
• Management
• Flexibilität

Unsere Leistungen

• Mitarbeiterangebote
• Coaching

Stellenbeschreibung

Ihre Aufgaben

In this exciting position, you will develop and implement marketing plans for our leading incontinence brand TENA in the Retail channel. You will drive the brand in line with global strategy and regional priorities to achieve ambitious targets. The role is based in Mannheim and reports to the Marketing Manager TENA Retail Central.

• Marketing Strategy: Develop and implement marketing plans including pricing, promotion, and media/digital strategies aligned with global and regional requirements.
• Product Portfolio: Propose and manage optimal product assortment for countries in scope.
• Project Leadership: Participate in and/or lead multifunctional projects to deliver business objectives.
• Launch Management: Manage product launch processes (including post-launch) according to agreed plans and budgets.
• Promotional Activities: Develop and implement promotions and supporting materials in collaboration with stakeholders.
• Communication: Create local communication activities based on global toolkits.
• Agency Collaboration: Cooperate with external agencies (Digital, Design, Media, PR) and continuously evaluate performance.

Ihr Profil

• University degree in Marketing, Business Administration, or similar.
• Minimum 3-4 years of experience in FMCG Marketing or Shopper Marketing.
• Strong business acumen, including P&L and business case understanding.
• Proven experience across the Marketing Mix: Innovation & Launch Management, Communication & Media Planning, 360 Activation & Promotion, Analysis, and Strategy Development.
• Experience in an international matrix organization is an advantage.
• Holistic thinker with passion, courage, and a can-do attitude, able to lead multiple projects simultaneously.
• Fluent in German and English.

Wir bieten Ihnen

Compensation according to BETV paper tariff, yearly special payment, holiday allowance and bonus, pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits, factory outlet and free give-aways

• Work-Life-Balance: Hybrid working model, flexible working hours, 38h week, 30 days of vacation, lifetime working time account
• Learning & Development: Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs
• Health & Well-being: Lease-a-bike, health and well-being month, mindfulness courses, "PME Familienservice", employee surveys
• Team & Collaboration: People culture, communities & networks, co-working spaces, leadership guidelines, canteen
• Mobility: Public transport allowance, bicycle parking, free car parking, e-charging stations

Profil

Fachliche Voraussetzung

• Budgetierung
• Digitalstrategie
• Einkommensaufstellung
• Einzelhandel
• Expertise in Kommunikation
• Fast Moving Consumer Goods
• Geschäftsplan
• Innovation
• Kaufmännische Verwaltung
• Markenbildung
• Marketing
• Marketing-Mix
• Matrix-Management
• Mediaplanung
• Preisstrategien
• Produkt Management
• Produktplanung
• Projektlieferung
• Projektmanagement
• Projektportfoliomanagement
• Shopper Marketing
• Strategisches Management
• Strategisches Marketing
• Verkaufsförderung

Persönliche Fähigkeiten

• Geschäftssinn
• Kommunikation
• Lösungsorientiert
• Passioniert
• Positive Einstellung
• Teamarbeit

Sprachkenntnisse

• Deutsch
• Englisch

Berufserfahrung

• Mit Berufserfahrung

Bewerbung

Jetzt bewerben

Branche

Andere / Unbekannt

Arbeitgeber

Essity Aktiebolag (publ).

Adresse

Essity Aktiebolag (publ). 07980 Berga-Wünschendorf