About Kleinanzeigen

Kleinanzeign is the leading online classifieds market in Germany, offering a wide range of ads across numerous categories. With millions of users and ads, it boasts the widest reach of all online selling platforms in the country. Kleinanzeigen promotes sustainability by facilitating the trade of second-hand items and provides businesses with an online presence. Launched in 2009 as eBay Kleinanzeigen, it became part of Adevinta in June 2021 and was renamed Kleinanzeigen in May 2023.

Kleinanzeigen is part of Adevinta, a global leader in online classifieds with over 25 products in 10 countries.

What You'll Do & Who You Are

As a Junior Engagement Marketing Manager in the Customer Engagement team, you will execute and optimize lifecycle communications to help millions of users buy and sell successfully. Your focus will be on hands-on lifecycle execution within Braze, ensuring campaigns, journeys, and always-on programs are implemented with precision, quality, and speed. You will translate lifecycle strategy into scalable, high-performing customer experiences by building Canvas flows, performing QA, and iterating on performance.

Collaborating with lifecycle strategists, product managers, analysts, and marketing stakeholders, you will ensure users receive relevant, timely, and trustworthy communication throughout their journey. Within the Customer Engagement team, you will participate in agile rituals, contribute to experimentation, and continuously improve the design, build, and measurement of lifecycle programs. Your work will directly impact user activation, retention, and reactivation, unlocking value from existing users at scale.

This is a hybrid role, combining remote work with regular office presence in Berlin-Charlottenburg.

What You Will Do

Execute and build lifecycle campaigns and automated journeys in Braze (Canvas, segmentation, content blocks).
Ensure high-quality QA of campaigns, including logic checks, personalization accuracy, and performance validation.
Support the execution of activation, retention, and reactivation programs across PRO, RE, and Mobility.
Translate lifecycle concepts and briefs into structured, scalable journey setups.
Collaborate with analysts to monitor campaign performance and support iteration cycles.
Identify optimization opportunities within existing journeys and suggest improvements based on data.
Maintain clear documentation of flows, naming conventions, and enablement materials to ensure governance and scalability.
Contribute to A/B testing execution and support hypothesis validation.
Partner closely with senior engagement marketing managers, product teams, and analytics to ensure smooth handoff from strategy to execution.

Who You Are

First experience in CRM, customer engagement, or digital marketing, preferably in an e-commerce or online marketplace, is a plus.
Basic knowledge of SQL and HTML is a plus.
Excellent project management skills, with familiarity in agile working environments.
Proven ability to build and maintain strong cross-functional relationships.
Ambitious yet unpretentious with a "can-do attitude".
Excellent communication skills in English; German is a plus.

Benefits

Life at Adevinta comes with perks:

An attractive Base Salary 💸
Participation in our Short Term Incentive plan (annual bonus) 🏆
Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! 🌍
A 24/7 Employee Assistance Program for you and your family ❤️
A collaborative environment with opportunities for growth 🌱

Additionally, we provide a range of locally relevant benefits.

Adevinta is an equal opportunity employer valuing diversity. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

We encourage individuals who may not meet 100% of the requirements to apply, especially those from historically excluded groups. We look forward to speaking with you.

Junior Customer Engagement Marketing Manager (d/f/m)