CRM Manager Mobile & Lifecycle Marketing (w/m/d) in München

About EXARING AG

We develop and operate the TV platform waipu.tv and are the market leader in Germany for independent IPTV. waipu.tv now reaches over six million users in Germany and achieves by far the best customer ratings in the market. In addition to classic television, waipu.tv also offers over 30,000 films and series on demand. Our customers love the flexibility of enjoying their entertainment on mobile devices or via WLAN in all rooms and on all devices. The recording, pause, and restart functions also offer independence from rigid broadcast times.

Do you want to develop further and have fun doing what you do?

Become part of our innovative team and help us shape the further growth of waipu.tv! To strengthen our team in Munich, we are looking for a CRM Manager Mobile & Lifecycle Marketing (m/f/d) starting immediately.

Your Responsibilities:

• Planning, conception, and implementation of cross-channel CRM campaigns (push, in-app, web, TV apps) along the customer lifecycle: onboarding, activation, retention, reactivation.
• Development of data-driven marketing campaigns with a high degree of automation and personalization.
• Operation and further development of Lifecycle Marketing with a focus on Mobile (smartphone, tablet, app, push/in-app).
• Support and further development of our CRM platform Emarsys: segmentation, automation, data, and campaign logic.
• Analysis of campaign performance, identification of optimization potential, A/B testing, and reporting.
• Technical support in configuring automation workflows, interfaces to data sources, and monitoring data quality.
• Close collaboration with Marketing, Product, and Data Analytics to create personalized customer experiences.
• Contributing creative ideas for mobile engagement strategies (e.g., interactive push campaigns, app lifecycle journeys).

Your Profile:

• Successfully completed university degree (Business Administration, Economics, Communication Studies, Media Management) with a focus on digital media / online marketing / sales or a comparable degree program.
• Initial to several years of experience in CRM or Lifecycle Marketing – ideally in the app environment.
• Interest in data-driven marketing, automation, and personalization.
• Analytical and structured thinking skills.
• Creativity, strong communication skills, and initiative.
• Confident handling of MS Office, especially Excel.

What We Offer You:

• The chance to actively shape a fast-growing company in an innovative market.
• The opportunity to contribute and implement your own ideas.
• Independent and flexible work in a professional, friendly team.
• A nice office in the north of Munich, easily accessible by public transport.
• The obligatory table football, table tennis, and darts, and free drinks.
• Extensive insurance package provided by the employer (incapacity to work, accident, and supplementary health insurance).
• Flexible, annual training budget.
• EGYM Wellpass membership.
• Home office by arrangement.
• Dog-friendly environment.

Have we sparked your interest?

If this description appeals to you and you have the experience we are looking for, we look forward to getting to know you soon!

Our application process for this position is as follows:

• First get-to-know-you meeting via video call.
• Second meeting via video call with your future manager.
• Meet your future team on-site.

We look forward to hearing from you!

Benefits: Hybrid remote model.