HO

CRM Automation & Lifecycle Manager (m/f/d)

Teilweise Homeoffice
vor 1 Monat
- Berlin, Germany
Stellenbeschreibung

Responsibilities

  • Strategize & Execute Lifecycle Campaigns: Design, implement, and optimize multi-channel automated lifecycle campaigns. Translate data availability and segmentation logic into actionable CRM strategies, owning the full lifecycle journey across email and push communications.
  • Analyze & Optimize Performance: Analyze lifecycle performance and automation KPIs to identify growth opportunities, bottlenecks, and scaling pain points. Leverage data to trigger automation flows, monitor key CRM metrics, and derive actionable insights through weekly performance tracking and leading A/B tests to continuously refine and maximize the impact of all CRM communications.
  • Enhance Mobile Engagement: Analyze and strategically develop mobile customer communication, focusing on trigger logic, performance, and optimizing the user experience through effective content governance and frequency capping.
  • Deep Dive into Data & Technology: Proactively explore customer data to understand how it can be used to create more personalized and effective campaigns and leverage new technical opportunities.
  • Explore AI-Driven Opportunities: Actively identify and evaluate opportunities to integrate AI and machine learning into CRM processes, campaign optimization, and personalization efforts to drive efficiency and enhance customer relevance.
  • Collaborate & Innovate: Work closely with Data, MarTech and Product Teams and CRM team peers to ensure seamless execution and align initiatives.

Your Profile

  • At least 2-3 years of professional experience in CRM, Marketing Automation, or Loyalty Marketing, ideally in an e-commerce environment.
  • A passion for tech topics and enthusiasm in exploring and mastering new tools and platforms.
  • A strong understanding of SQL, data flows, and segmentation logic is essential.
  • Proficient experience with an email service provider (ideally Emarsys); experience with personalization tools (e.g. Dynamic Yield) are a plus.
  • Strong analytical thinking and a data-driven mindset; interpret numbers, understand complex data structures, and derive actionable insights.
  • Practical experience in conceiving and conducting A/B tests.
  • Deep understanding of Customer Journeys and Lifecycle Marketing and an empathic mindset to understand customer needs at a certain lifestage.
  • Good experience in stakeholder management or working in cross-functional teams combined with strong communication skills.
  • Team player with enthusiasm and commitment.
  • Fluency in English is required; German language skills are a plus.

What we offer you

Your impact

  • The chance to make an impact in a highly motivated team of professionals.
  • An open-minded culture ready to incorporate new and creative ideas.

Your growth

  • Extensive learning opportunities from the home24 academy and external partners.
  • Room for growth and development within your role through regular feedback rounds.

Your path

  • Hybrid working model: flexibility to work from home on Wednesdays and Fridays. In the office together Mondays, Tuesdays and Thursdays.
  • Possibility to work up to two months per year within Germany or from an EU country.
  • Opportunity to take up to 30 days paid vacation each year.
  • City mobility with a subsidized public transportation ticket and an eco-friendly bike leasing program #ridinghome.

Your second home

  • International campus in the heart of Berlin featuring a drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee.
  • Company benefits including a pension scheme, 30% off the home24 assortment, and employee discounts at partner organizations.
  • Learn more about the home24 company culture and what it is like to be a Homie by following @teamhome24 on Instagram.

If you want to become part of a thrilling success story, we are looking forward to your application. Please send us your application with your salary expectations and the earliest possible starting date via our career site.

Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24.

You can find all job offers on our career site!

home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact: Nadine Scharf

We are home24, one of the leading home & living e-commerce platforms in continental Europe. We are currently active in seven countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.

How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.