About The Company
RND RedaktionsNetzwerk Deutschland GmbH is a leading media organization committed to delivering high-quality journalism and innovative digital solutions. As part of the MADSACK Mediengruppe, one of Germany's largest media conglomerates, RND stands out for its dedication to independent, unbiased, and critical reporting. Our mission is to safeguard democracy by providing accurate and timely information while shaping the future of media through technological advancement and data-driven insights. We foster a dynamic work environment that encourages personal growth, responsible decision-making, and a shared commitment to our core values. Our team of experts in data, IT, and journalism work collaboratively to develop solutions that enhance our digital offerings and optimize user engagement across multiple platforms.
About The Role
We are seeking a skilled Technical Data Analyst (d/m/w) to join our innovative team. In this pivotal role, you will be responsible for managing and optimizing our data collection processes, focusing on tracking technologies and data integration within our digital ecosystem. Your expertise will enable us to better understand user behavior across over 30 portals, providing valuable insights that influence content strategy, marketing, and subscription models. You will serve as a key interface between technical teams, stakeholders, and external service providers, translating business needs into effective technical solutions. Your work will directly impact our ability to deliver personalized content, improve user experience, and support data-driven decision-making across the organization.
Qualifications
The ideal candidate will possess at least three years of professional experience as a Tracking Specialist or Data Analyst, with a strong background in digital analytics and data management. You should have extensive experience with standard web analysis tools such as Google Analytics, Google Tag Manager, and Firebase. Proficiency in HTML, CSS, and JavaScript is essential, and familiarity with Python or SQL, along with Google BigQuery, is highly advantageous. Knowledge of implementing tracking solutions for non-traditional web sources like CRM systems, Salesforce, and server-side events is a plus. You must be an effective communicator with a high degree of self-motivation, capable of working independently and collaboratively in an agile environment. Fluency in German (minimum C1 level) is required, as it is our primary language for team communication.
Responsibilities
- Develop, implement, and maintain technical tracking solutions across multiple digital platforms, ensuring accurate data collection and performance.
- Manage and optimize our Data, Storage, and Insight processes within our Lake-House platform on Google Cloud Platform (GCP), ensuring seamless integration and data quality.
- Act as the primary contact for tracking technologies such as Google Analytics, GTM, and Firebase, providing expert support and troubleshooting.
- Translate stakeholder requirements from editorial, business, subscription, and marketing teams into comprehensive tracking concepts and technical specifications.
- Ensure the reliable delivery of First-Party Data to our subscription and advertising units, supporting targeted marketing strategies.
- Create user-friendly reports and dashboards, and collaborate with stakeholders to derive actionable insights and recommendations.
- Maintain and enhance the existing tracking setup, implementing updates and improvements as needed to stay aligned with industry best practices.
- Work closely with cross-functional teams within an agile framework (Kanban/Jira), contributing to continuous improvement and project success.
Benefits
- Competitive salary package complemented by a large scope of responsibilities and the autonomy to make decisions daily.
- Flexible working arrangements, including partial remote work options and 30 days of vacation to support work-life balance.
- Job security and growth opportunities as part of the MADSACK Mediengruppe, a stable and expanding media enterprise.
- Active team culture with regular events, editorial meetings, and celebrations to foster camaraderie and collaboration.
- Comprehensive training and development programs through the MADSACK Medien Campus, including seminars, workshops, and e-learning modules.
- Health and wellness initiatives such as corporate fitness via Hansefit, annual flu vaccinations, and bike leasing options.
- On-site amenities including a regional, seasonal canteen, free ATMs, ample parking, and convenient public transport access.
- Additional benefits like company pension schemes, discounted media subscriptions, and free advertising opportunities.
Equal Opportunity
RND RedaktionsNetzwerk Deutschland GmbH is committed to fostering an inclusive and diverse workplace. We welcome applications from individuals of all backgrounds, regardless of gender, age, ethnicity, disability, or sexual orientation. Our hiring practices are designed to ensure equal opportunities for all candidates, and we believe that diverse teams drive innovation and excellence. We strive to create an environment where everyone feels valued, respected, and empowered to contribute to our shared success.
