Marketing Manager:in (m/w/d) mit Fokus Social Media / Performance Marketing

About Us

Die Flebbe Service GmbH operates premium cinemas across Germany, offering a unique cinema experience in charming settings. Our cinemas are known for their welcoming atmosphere and modern projection technology, focusing on quality, comfort, and service to make movie-going a special event.

Responsibilities

As a Marketing Manager focusing on Social Media, Email Marketing, Performance Marketing, and PR, you will play a key leadership role at our company headquarters, reporting directly to management. Your responsibilities include:

• Co-leading the development and implementation of integrated marketing campaigns in close collaboration with management, ensuring optimal alignment of marketing channels and activities.
• Strategically and operationally leading and developing nine Instagram channels based on local analysis and individual channel strategies.
• Conceiving, establishing, and scaling nine TikTok channels.
• Regularly briefing, managing, and ensuring quality control of external content creators while adhering to CI guidelines.
• Selecting, approaching, and managing cooperation partners, including responsibility for contractual agreements.
• Continuing, maintaining, and strategically expanding existing reporting structures, including KPI monitoring and performance analysis.
• Deriving recommendations for action to continuously optimize social media and performance marketing effectiveness.

Qualifications

• Completed degree or training in Marketing, Communications, Media, or a comparable qualification.
• Several years of experience in social media management, ideally with a focus on Instagram and TikTok.
• Experience collaborating with content creators and influencers.
• Strong understanding of social media trends, platform mechanics, and community dynamics.
• Proficient in handling CI specifications and brand guidelines.
• Solid understanding and extensive knowledge of data-driven marketing (Paid, Performance, CRM).
• Analytical thinking and experience in reporting and KPI-based work.
• Structured, independent, and reliable work approach.
• Strong communication skills, organizational talent, and a hands-on mentality.
• Experience with graphic design programs like Canva, Adobe, or similar is a plus.

Benefits

• A varied role with significant personal responsibility and scope for initiative.
• Collaboration with creative content creators and exciting cooperation partners.
• A dynamic marketing environment with short decision-making processes.
• The possibility of occasional remote work.
• And of course, free cinema visits.