Masterand / Masterstudent (m/w/d) im Bereich Employer Branding

Job Posting Details

Location

• München Generali Deutschland Holding AG Jetzt bewerben

Summary

• Arbeitszeit: Teilzeit
• Typ: k.A.

Desired Skills & Knowledge

• Berufserfahrung
• Marketing
• Social-Media
• HR-Bereich
• Employer Branding
• Organisation
• Personalmarketing
• Medieninformatik
• Offenheit
• Teamfähigkeit
• Selbstständige Arbeitsweise
• Flexibilität
• Engagement
• Kreativität

Our Benefits

• Betriebliche Altersvorsorge
• Homeoffice

Job Description

Your Responsibilities

In the Culture & Engagement team, we are responsible for Employer Branding at Generali in Germany.

Here, you will support us in optimally positioning the Generali employer brand together.

Specifically, this means:

• You will successfully implement our creative content for career pages, social media & co.
• You will strategically utilize AI tools.
• You will optimize content for search engines (SEO) and analyze performance.
• You will research trends in personnel marketing and contribute fresh ideas.
• You will work closely with the People Organization (HR), Marketing, and external partners during your 2-year assignment.

Your Profile

• You have (almost) successfully completed your Bachelor's degree and are pursuing your Master's degree in Media Informatics, Business Administration, Economic or Communication Sciences, (Business) Psychology, or similar, with a focus on HR or Marketing (a Master's study place at the start date is required).
• You ideally have initial practical experience in Human Resources, Marketing, Employer Branding, or Media Informatics.
• You are creative – not just in thought, but also in execution.
• You have good technical understanding and enjoy trying out new tools.
• SEO is more than just a buzzword to you.
• You work in a structured, independent manner and are eager to make a real impact.

We Offer You

• A motivated team with great openness to your ideas.
• Access to modern tools and technologies.
• With flexible hours for your studies (19 hours/week) and attractive home office options, we support you in optimally combining study and practice.
• With a fixed, tariff-based master's student salary of approximately €2,065 gross/month, you can comfortably finance your studies.
• You are considered a full team member from the very first second. TEAMWORK is highly valued here. We are Generali. In this spirit, we encourage networking opportunities with colleagues beyond direct work areas.

Salary

Our personnel strategy aims to ensure performance-based and fair compensation. Performance-related bonus payments, company pension schemes, and various discounts represent attractive additional benefits.

Contact

Contact person for questions: Steffi Vielmuth (steffi.vielmuth@generali.com)

Profile Details

Professional Requirements

• Business Administration, Computer Science, Communication Sciences, Artificial Intelligence, Marketing, Personnel Marketing, Human Resources, Psychology, Social Media, Search Engines, Search Engine Optimization, Technical Aptitude, Economics

Personal Skills

• Self-motivation, Creativity

Education Level

• Bachelor

Application

Jetzt bewerben

Industry:

Finance / Insurance

Employer:

Generali Deutschland Holding AG

Address:

Generali Deutschland Holding AG Adenauerring 81737 München

Website:

http://generali.de

Benefits:

Company pension scheme, Homeoffice

Remote Model:

Hybrid

Country Code:

de