Senior Acquisition Creative Strategist (all genders)

About Glow25

Welcome to Glow25! We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission: Glow moments that last --- for our community and for us as a team.

Work at Glow25 should inspire, excite, and be fun. That's why we're looking for smart, empathetic people who take ownership and grow with us.

Join Glow25 and help us redefine beauty. We're excited to meet you!

Challenges and Future Goals

As Senior Acquisition Creative Strategist (all genders) at Glow25, you are the creative disruptor and strategic brain behind our acquisition funnels. You report directly to the Head of Performance Marketing and work as a senior sparring partner across markets, channels, and teams.

Your mission is to push boundaries: rethink acquisition storytelling, challenge existing approaches, and continuously develop bold, high-impact direct response concepts that drive new customer growth, especially for new markets and scaling phases.

This role is not about managing production, it's about owning the thinking!

Acquisition Funnel Strategy

• You own the creative strategy for acquisition funnels across all paid channels.
• You design end-to-end customer journeys from first hook to conversion.
• You define storytelling frameworks, value propositions, and persuasion mechanics.

Direct Response & Copy Leadership

• You lead and challenge the copy direction across all acquisition campaigns.
• You act as the senior sparring partner to the Team Lead Copywriting (Brand), aligning brand storytelling with bold, performance-driven acquisition copy.
• You develop and refine high-converting headlines, hooks, claims, and narratives.
• You act as the final creative sparring partner for all major campaigns and launches.

Creative Disruption & Innovation

• You constantly challenge the status quo and push teams toward bolder, sharper ideas.
• You identify new formats, angles, and market trends before they become mainstream.
• You bring best practices and inspiration from D2C, media buying, and global markets.

Strategic Oversight & Guidance

• You guide the Team Lead Creative Strategist and Ad Creation team with strategic input.
• You align creative direction across Paid Social, Partner Pages, Native, and new markets.
• You ensure acquisition messaging remains sharp, differentiated, and scalable internationally.

Market & Expansion Focus

• You adapt acquisition storytelling for new countries and cultural contexts.
• You help define go-to-market creative strategies for launches and scale-ups.

Experience

• 6+ years of experience in creative strategy, direct response advertising, or performance marketing
• Deep expertise in acquisition funnels, persuasion, and conversion psychology
• Outstanding copywriting and storytelling skills for paid media and funnels
• Strong understanding of Paid Social, Native, and performance-driven content formats
• Proven ability to think conceptually and strategically beyond single assets
• Highly curious, bold, and always up to date with market trends and innovations
• Comfortable challenging teams, decisions, and conventions
• Experience working across multiple markets is a strong plus

What We Offer

• Flexible work arrangements (hours and location)
• €500 home office setup allowance
• Choice of Mac or Windows laptop
• €50 monthly Glow Card allowance
• Investment in learning via Glowcademy, dedicated learning time, and personal development support
• 40% discount on all Glow25 products
• 30 vacation days + 1 personal holiday + up to 10 unpaid days off + New Year's Eve off
• Up to €600 annual reimbursement for health insurance extras
• Pension plan contributions (€600 annually, with a 20% match on additional contributions)
• Exclusive partner perks and discounts
• Company Glow25 merch
• Recognized as a Kununu Top Company for five consecutive years
• Choice of Urban Sports Club or Wellpass for physical activity

Join Us!

Don't hesitate to apply, especially if you identify as a woman or belong to an underrepresented group. Even if you don't meet every qualification, we encourage you to apply. We value diverse perspectives and experiences to strengthen our team and better fulfill our mission.