Senior Marketing Strategy & Planning Manager (all genders)

About Glow25

We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission: Glow moments that last --- for our community and for us as a team.

Work at Glow25 should inspire, excite, and be fun. That's why we're looking for smart, empathetic people who take ownership and grow with us.

Join Glow25 and help us redefine beauty. We're excited to meet you!

Current Challenges and Future Goals

As Senior Marketing Strategy & Planning Manager (all genders), you take on a central role in our CRM & Retention Team. You combine strategic thinking with commercial understanding, ensuring that our campaigns are not only well-planned but also measurably successful. You know which levers truly drive growth and take pleasure in turning ideas into concrete results --- across the entire customer journey, with a clear focus on our CRM channels: Email, WhatsApp, and SMS.

Your Responsibilities

• Develop a consistent campaign strategy based on our business objectives, translate these into a clearly prioritized marketing calendar, and ensure that all measures are consistently aligned with revenue growth --- with a particular focus on our CRM channels Email, WhatsApp, and SMS.
• Plan and manage commercial campaigns and events holistically, ensure early alignment between all teams involved, and make sure that key initiatives receive the necessary priority across the entire organization.
• Define clear goals, KPIs, and budgets for each campaign, take ownership of operational steering across all involved functions, and ensure a clear assignment of tasks and responsibilities.
• Identify risks early and proactively develop countermeasures to minimize challenges arising from market changes, internal dependencies, or operational hurdles.
• Evaluate campaign results against defined KPIs, conduct structured post-mortem analyses, and develop best practices and playbooks for recurring campaign formats and seasonal sales events.
• Continuously analyze market trends, customer behavior, and competitor activities, using these insights to identify new growth opportunities and further develop our strategy.
• Create well-founded performance analyses, derive concrete recommendations for action, and communicate these clearly and accessibly to relevant stakeholders.

Your Experience

• Strong English skills, both written and spoken. German is a great plus.
• Several years of experience in strategic marketing planning and project management, ideally in a DTC or e-commerce environment.
• Proven success in developing and managing campaigns that had a direct impact on revenue and performance.
• Deep understanding of CRM and retention mechanics and experience in developing and optimizing campaigns along the customer lifecycle.
• Commercial mindset, ability to prioritize by impact, and understanding of growth drivers.
• Structured, analytical, and decisive work approach, while remaining pragmatic in execution.
• Strong communication skills and ability to lead, challenge, and align diverse stakeholders toward shared goals.

What You Can Look Forward To

• Flexible Work: Work when and where you're most productive -- with flexible hours and smart time tracking.
• Home Office Setup: Receive a one-time €500 allowance to set up your perfect workspace.
• Tech Provided: Choose between Mac or Windows, fully equipped from day one.
• Glow Card: Get €50 every month to spend as you like -- that's €600 a year.
• Learning & Development: Invest in yourself through our Glowcademy, dedicated learning time, or personal development support.
• Product Discount: Enjoy 40% off our entire product range.
• Generous Time Off: 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off, plus New Year's Eve off.
• Health & Wellness: Company health insurance reimburses up to €600 per year for extras.
• Pension Plan: Contribution towards your pension plan after probation, with a 20% top-up for additional contributions.
• Partner Perks: Access discounts and special offers from top brands.
• Team Spirit: Receive Glow25 merch to show your belonging.
• Award-Winning Culture: Recognized as a Top Company on Kununu for five consecutive years.
• Active Lifestyle: Choose between Urban Sports Club or Wellpass for workouts and wellness.

A Note on Diversity: We encourage you to apply even if you don't meet every qualification. We believe diverse perspectives strengthen our team and help us fulfill our mission.