Stellenbeschreibung
The Role
We're working with a leading regional media company that informs thousands of people daily through e-paper, news apps, and printed newspapers. This market leader actively shapes the digital future of local journalism, connecting communities and driving engagement through innovative digital products.
- Develop campaign ideas for new customer acquisition for digital subscription products, focusing on digital channels.
- Build and continuously optimize automated campaign journeys and lead funnels based on data-driven insights.
- Manage external service providers, maintaining an overview of all campaigns.
- Collaborate closely with the online marketing team to optimize the sales chain.
- Contribute ideas to enhance digital products from a user perspective, making sales more effective.
- Utilize AI tools for efficiency, text creation, and analysis in daily work.
What You'll Need
- Professional experience in digital marketing with campaign responsibility, including setting up, measuring, and improving performance campaigns.
- Strong analytical skills with the ability to interpret data from dashboards and identify patterns.
- Creativity and conceptual thinking, capable of developing campaigns from idea to channel-specific implementation.
- Experience with marketing automation, CRM, or similar tools.
- A hands-on mentality, prepared to take initiative and drive projects forward.
- Interest in digital media products and subscription businesses is a plus.
What's On Offer
- A shared mission to ensure a future for local journalism in a digital world.
- A collaborative team environment with flat hierarchies, short communication paths, and genuine scope for impact.
- A modern work environment that embraces digital transformation.
- Flexible working arrangements with options for office and home-based work.
- Fair compensation and company health management benefits, including subsidies for sports and fitness.
Apply via Haystack today!
