Senior Digital Brand Manager (d/f/m)

What you'll do

• Lead global digital touchpoints and social media activities across markets
• Develop and execute digital-first campaigns with agencies and content creators
• Manage digital platform projects across product categories to ensure relevance and impact
• Analyze digital performance and competitor benchmarks to identify trends and optimize strategies
• Interpret campaign data to assess KPIs and improve future rollouts
• Test and implement new digital tools and features to enhance user experience
• Support brand-specific digital strategies tailored to market needs
• Collaborate with global marketing and creative teams to deliver impactful digital campaigns

What makes you a good fit

• Bachelor's or Master's degree in Marketing, Communications, Digital Media, or a related field
• 5 years of relevant experience in digital communications or marketing
• strong analytical skills to evaluate digital performance and optimize campaigns
• proficient in digital marketing tools, CMS platforms, and analytics dashboards and understand social media platforms, trends, and best practices for engagement
• communicate fluently in English, both written and spoken

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Global wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Company Pension Plan 100% financed by Henkel
• MEGA Preventive Health Insurance
• CareFlex Supplementary Care Insurance
• Mobility offer: My Henkel Bike and Jobticket

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.

JOB ID: 25085503

Job Locations: Germany, North Rhine Westphalia, Düsseldorf

**Contact information for application-related questions:**Recruitment-Germany@henkel.com

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Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

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