Performance Marketing Manager

About Hornet

Hornet is the world's leading queer tech company, providing a digital home for gay men to safely connect with each other --- anytime, anywhere. Amplifying the radical, affirmative power of the queer community with cutting-edge technology, Hornet serves the LGBTQ community with products such as the gay app Hornet, with over 100 million users worldwide, the gay live-streaming app Hornet Live, and HornetX, a map-based web app for gay guys. Our diverse team spans the world, bringing together various perspectives and incredible talent.

Your role

We're looking for a data-driven, creative, and results-oriented Performance Marketing Manager to join our Marketing team in Berlin. Key responsibilities:

• Design, manage, and execute user acquisition campaigns across paid media channels (Meta, Google, programmatic, classifieds, display, etc.)
• Own and lead the user acquisition performance marketing plan for HornetX in Germany --- our boldest product bet for 2025, focused on the thirst-oriented segment
• Monitor performance and continuously optimize campaigns through data-driven experimentation, A/B testing, and iteration, in collaboration with the analytics and product teams
• Collaborate with creative teams to guide full-cycle ad production, providing insights to inform content direction
• Ensure accurate tracking, robust reporting, and contribute to campaign automation and scaling

What we are looking for

• 3--6 years of hands-on experience executing performance campaigns across Meta (Facebook/Instagram), Google, programmatic platforms, affiliate networks, and SEO
• Strong analytical mindset --- confident with data analysis and automating reports (Excel, Sheets, dashboards, etc.)
• German language proficiency at a native level is required, along with fluency in English. Additional languages are a plus
• Genuine interest or personal passion for the dating category --- ideally as an active user

Why Hornet

Our culture rewards ownership, an entrepreneurial mindset and high energy. Additionally, you will:

• Contribute to our mission to provide a safe space for the LGBTQ community
• Be our first dedicated Performance Marketing hire, with the opportunity to directly shape growth and brand impact
• Hybrid work model with high flexibility

How to apply

Please submit your resume, links to any relevant projects, and 2--3 sentences explaining why you're the right candidate.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our team members and a better product for our users and community.