Performance Creative Lead (m/w/d) | 100% Remote | Baue unsere Winning-Ads-Maschine (HQ Germany)

Responsibilities

• Creative Roadmap & Strategy: You will manage the marketing master document, define monthly creative goals, and plan the roadmap for our sales events and product launches.

• Research, Scripts & Briefings: You will utilize Reddit, YouTube, interviews, and post-purchase surveys to understand pain points and translate insights directly into converting scripts and briefings with constantly new angles.

• UGC Management: You will systematically expand our creator pool, manage communication and production control, and ensure an output that consistently meets our quality standards.

• Creative Team Lead: You will brief our video editors and designers, ensuring that raw material is transformed into "Winning Ads" through technically sound feedback. You will act as a coach, driving the design team to peak performance.

• Performance Analysis: You will independently evaluate key metrics (CPA, CTR, Thumbstop Rate, Hold Rate) and derive iterative learnings from them.

• Retention Marketing: You will be responsible for the creative strategy post-purchase to increase Customer Lifetime Value (CLV) (focus on email marketing).

Qualifications

• Experience & Track Record: You have 4+ years of experience in Social Advertising, Paid Social, or a comparable role, ideally in the e-commerce environment. You have a proven track record in Meta Ads and know how to scale brands through strategic content design.

• Creative Strategy & Storytelling: You think not in individual assets, but in holistic storylines, hooks, and formats. You are bursting with creative ideas, have an excellent feel for trends and platform dynamics, and know exactly how creatives scale performantly.

• Psychological Copywriting: You master the craft of psychological direct-response writing. Your scripts are optimized to make people stop, watch, and buy.

• Analysis & Strategic Thinking: You work data-driven and with strong conceptualization skills. You effortlessly bridge the gap between business KPIs (CAC, MER, etc.) and creative metrics (Hook & Hold Rate, CTR, etc.) and derive solution-oriented iterations from them.

• Organization & Processes: You work highly structured and ensure that our "Creative Engine" remains stable and scalable at all times through conscientious project management and clear processes (e.g., Trello/ClickUp).

• Leadership & Communication: You clearly communicate your vision to creators and the internal team, taking confident technical leadership. You communicate fluently and confidently in German.

Benefits

• Direct Impact: Close collaboration and direct exchange with the founder.

• Professional Environment: A setup with clear processes instead of "chaos marketing".

• High-End Tools: All the tools you need to unleash your potential without friction.

• Real Ownership: The chance to take full responsibility for a brand's growth.

• 100% Remote & Flexible Working Hours: We trust in your self-responsibility; only results count.

• Results Culture: We value initiative and the drive to push things forward. If you have ambitious goals and celebrate measurable successes, you're in the right place. We offer an environment that supports your ambitions and values exceptional performance.

A short video has been recorded because job ads are simply too impersonal.

If you want to work as a Creative Strategist and truly take responsibility for Strategy + Testing + Execution, ➡️ here is the Loom: https://www.loom.com/share/d1cf257312cb40cd8fa05e66362f350b