About the Company
Our client is a traditional and internationally active corporate group in the consumer sector with a strong multi-channel sales approach and several million customers in over 10 European countries. The Digital Unit is already very successful in social media marketing, with several campaigns per year achieving over 100 million reach. However, the next stage of development requires an innovation driver (m/f/d) who not only recognizes new platforms, AI-supported content formats, and changing trend mechanics early on, but also actively translates them into marketable concepts.
For this newly created position, we are looking for a "YouTube Channel Strategist" (m/f/d) as an external recruiting partner in direct permanent employment with maximum creative freedom: From the content sourcing strategy to cross-platform integration with Instagram, TikTok, and other channels, you will independently shape the moving image strategy.
Benefits
- Hybrid work is a lived practice (home office, remote work possible)
- Attractive remuneration and company pension scheme
- Digital Unit with a high degree of freedom and a pronounced feedback and error culture
- Low employee turnover, generous further training budget, very good working atmosphere, high collegiality and team spirit
- Economically stable working environment and employer committed to the guiding principle of sustainability
- Our client values characters with "rough edges" and offers freedom for your professional development (generous growth budget)
Responsibilities
- You will develop the strategic foundation for our client's YouTube channel: SEO logic, audience building, content sourcing, and growth strategy.
- You will independently conceptualize YouTube formats (long form, Shorts), manage the complete workflow from idea to upload, and ensure brand-compliant packaging.
- You will conduct performance analyses (watch time, retention, CTR, traffic sources) and derive concrete optimization measures.
- You will plan and control YouTube Ads specifically for community growth and traffic generation.
- You will develop additional formats for TikTok and Instagram Reels and coordinate shoots in the in-house studio.
Qualifications
- You have demonstrably built a YouTube channel organically or were significantly involved in the growth of an established channel and understand YouTube algorithms in depth (CTR optimization, retention patterns, browse vs. search traffic).
- You have independently developed successful YouTube formats - from the hook strategy and story arc to pacing.
- You understand the interplay between YouTube and other social channels: How does cross-promotion work? Which content performs where? How do we use synergies without cannibalization?
- You can explain with concrete examples how you have achieved measurable growth leaps.
- You work confidently with Adobe Premiere Pro, Final Cut, or DaVinci Resolve, as well as Photoshop or comparable tools; basic knowledge of YouTube Ads is an advantage.
- You work independently and in a structured manner, keeping an overview even with multiple parallel projects.
