Kleinanzeigen is the leading online classifieds market in Germany, with over 36 million monthly users and 50 million ads. As part of Adevinta, a global online classifieds specialist, Kleinanzeigen focuses on sustainability through second-hand trade.
What You'll Do & Who You Are
Consumer Growth is a core business area at Kleinanzeigen, responsible for the full user lifecycle from acquisition to retention, and directly impacts Monthly Active Users.
As Head of Product for Consumer Growth, you will lead a cross-functional product domain covering the entire user lifecycle, including personalization, user profile and trust, outbound communications, and paid and organic visibility. You will collaborate with Engineering, Marketing, and Business leaders as part of a fully cross-functional leadership team.
This is a senior leadership role with significant scope and stakes. The re-commerce market is highly competitive and rapidly evolving; your mandate is to develop the product strategy and capabilities to maintain Kleinanzeigen's leadership.
What You'll Do
Drive the Consumer Growth strategy, from acquisition to retention
- Define and drive the product strategy to transform Kleinanzeigen's millions of monthly users into active, loyal traders, with clear ownership across the full lifecycle from first visit to repeat engagement.
- Build a coherent and compelling vision, strategy, and roadmap that addresses diverse product and marketing challenges, from user experience personalization to trust & loyalty mechanics and outbound communications.
- Own the Martech stack as a product & marketing capability: audience segmentation, user data, consent, and channel activation should be reliable, scalable levers that the entire growth team can act on quickly.
Leverage AI and data as strategic assets
- Develop a clear perspective on how AI can accelerate acquisition and retention, whether through personalization at scale, smarter outbound communications, organic visibility, or predictive lifecycle models.
- Champion data infrastructure as a product capability, not just a technical concern, ensuring tooling enables the entire area to create user-relevant products and act on user insights quickly.
Be a leader inside a truly cross-functional organisation
- You will lead within a cross-functional leadership group comprising Marketing, Tech, and Business leaders, navigating business pressures while ensuring users continue to choose Kleinanzeigen.
- Represent your area with clarity and credibility across the business, and contribute to a shared vision that extends beyond any single area's roadmap.
Who You Are
- Several years of experience in product management, with a track record of leading teams and owning growth-related domains.
- Strong understanding of acquisition, retention, and lifecycle mechanics, ideally in a marketplace or consumer platform context.
- Experienced in leveraging data and AI to inform strategy and drive measurable outcomes, with familiarity with Martech or CDP tooling being a plus.
- A clear and confident communicator who can adapt their message for engineers, marketing leaders, and executive stakeholders alike.
- Comfortable operating in ambiguity; able to make considered decisions without perfect information and move teams forward.
- Experienced in working cross-functionally with Engineering, Marketing, and Data in an agile environment.
- Fluent in English. German is a genuine plus given the market context.
Benefits
Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:
- An attractive Base Salary 💸
- Participation in our Short-Term Incentive plan (annual bonus) 🏆
- Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍
- A 24/7 Employee Assistance Program for you and your family, because we care ❤️
- Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱
On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don't meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don't meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.
