Stellenbeschreibung
Job Description
About the Role
We are looking for a Growth Marketing Manager to drive scalable, data-driven growth across our key markets.
In this role, you will build a structured approach to the full marketing funnel and connect efforts across Marketing and Sales. You will lead cross-functional initiatives and collaborate with both internal teams and external partners to turn insights into execution and measurable business impact.
Your Responsibilities
Own and optimize the growth funnel
- Analyze and improve the end-to-end funnel (traffic → leads → pipeline)
- Identify conversion gaps and define clear actions to improve performance
- Align closely with Sales to ensure impact on pipeline and revenue
Establish lead nurturing and lifecycle processes
- Define and implement lead nurturing strategies across the funnel
- Develop segmentation, lifecycle stages, and automation logic
- Collaborate with the Digital Sales team on flows, handovers, and campaigns
Drive cross-functional growth initiatives
- Initiate and lead growth projects across channels and markets
- Work closely with Paid Marketing, Content, Field Marketing, and Design
- Ensure alignment, prioritization, and execution across the team
Drive SEO and content growth
- Develop and execute SEO and content initiatives to increase inbound demand
- Collaborate on website structure, landing pages, and conversion-focused assets
- Manage external partners (e.g., SEO agencies, Webflow developers) to ensure efficient execution
Translate insights into action
- Use data and cross-team input to identify growth opportunities
- Turn insights into clear, actionable initiatives
- Bring structure and prioritization to growth topics
Qualifications
Your Profile
- Experience in growth, demand generation, or performance marketing, ideally in B2B tech
- Strong understanding of lead nurturing, segmentation, and funnel management
- Hands-on experience with SEO and content-driven growth (e.g., SEMrush)
- Experience working with external partners (agencies, developers)
- Ability to work cross-functionally and drive initiatives end-to-end
- Analytical mindset with a focus on actionable insights
- Strong communication skills and a structured way of working
What Success Looks Like
- A clearly structured and transparent growth funnel
- Improved lead nurturing and conversion performance
- Well-coordinated execution across teams and external partners
- Measurable contribution to pipeline growth
Why This Role Matters
This role is key to evolving marketing into a structured, data-driven growth function, with clear impact on business outcomes and strong alignment across teams.
Additional Information
- A purpose-driven company driving Europe's transition toward electric mobility
- Passionate colleagues with a hands-on mentality
- A safe and future-oriented workplace as part of the Kostal group
- Flexible working hours and location
- Great opportunities for career growth
- Extras like gym or yoga class memberships, etc
